OMG -
Nintendo going 3rd Party!!!Ok. now that I got that out of the way, it is time to break out the old Apple & Nintendo rumor log and add this one to that never dieing list.
Apparently Nintendo is gonna license out games for the iPhone, which would technically make Nintendo a 3rd party to Apple.
If you can’t beat them join them. With the iPhone days away from being launched Nintendo has apparently begun working with Apple, licensing a limited amount of content for the new phone. It was rumored a while back that Nintendo was planning on releasing a phone on their own, however this was scuttled shortly after the iPhone was first shown in January.
The games, likely to be aimed at the "casual gamer" market, will be released on the iTunes Store for about $29.99 a piece and will use the multi-touch touch screen inplace of a d-pad and buttons.
Asked anonymously whether or not these games would cut into Nintendo DS sales, we heard a resounding no. The logic is that because the licensed games will be exclusive and cater to an older audience they should not intrude into Nintendo’s existing markets.
The one thing Nintendo does worry about is their amount of control of Apple. While not developing a cell phone internally has its advantages, giving up control of platform has not historically been a practice Nintendo has taken. Nevertheless Nintendo sees gaming on Mobile Smart Phones as a threat to their core business and a partnership with Apple could be seen as a bold move into a very profitable market. One thing is for sure Nintendo should expect to share in the marketing spotlight of the iPhone in the same way that AT&T has.
You might even think that this may be the first step in licensing some multi-touch screen action for the DS2 (coming in 2010?) should this rumor hold true. It would also resurface the iTunes channel for Wii rumor (was that a rumor?) and the collaborative project to take on MS from Nintendo and Apple rumors from way back.