They need to hit on value, but not in the technology way. They need to hit on value in the content way.
They need to pimp on the box the pack-in games, the free downloadable online betas, Home, the built-in easy wifi connection that will make connecting to the net a snap. They need to make consumers think that this box isn't just CAPABLE of doing everything, they need to make consumers think that this box DOES do everything, right there, right on the spot, everything-included, turn it on have fun and be blown away.
They need the PS3 to NOT be the complete piece of hardware, but the complete PACKAGE.