What happened is Nintendo had a lot of momentum going with gamers, the media, and developers. People within the industry were becoming hyped about Nintendo's E3 conferance, gasp. And Nintendo took the wind out of their sails on purpose a week before E3 (admitting they wanted to let the fans vent), and everyone with a drop of common sense is like, double-u-tee-eff.
1up is pointing out that they feel sorry for the fans trying to rationalize that the name is not only not negative but genius.
What it all means is the average gamer may not pick up Nintendo's console because of its absurd name, that ultimately translates to a smaller install base and less third party support. That not only means fewer games but ghetto ports. That is why the name does matter to me. It will not stop me from buying it, but it will stop me from asking someone if they want to play it. Noone wants to hear the words, "want to play with my Wii?" I'm just going to call it the Nintendo.