After all the puns about pricks and piss where off people will realize that it is also suggests tiny, so it will start all over again, but with the tiny dicks; then it will progress to homoerotic jokes because of the pairing of phalices. From there it can only get worse. The only positive is what the logo's look suggests, the dots in the ii could represent stereoscopics. If so, the name still sucks, and the timing was even worse off.