I was watching the Apprentice, and the team that won got a reward of helping out this 8yr old girl with terminal cancer fulfill her wish of getting a shopping spree in Toys R Us, through the make a wish foundation. Although they didn't show her buying a DS (perhaps she already had one) they should her pick out Nintendogs.
On a side note, it was kind of sad, but at the same time it was cool, that she could have that happened, and also i was impressed by the fact that she was also buying things for other people as well.
Anyway, one more victory for Nintendo!