His website is legit and is WAY too elaborate to be a hoax.
I even did a whois:
Registrant:
Bob Ross, Inc.
4206-A Technology Court
Chantilly, VA 22021
US
Domain Name: BOBROSS.COM
Administrative Contact:
Kowalski, Joan info@BOBROSS.COM
Bob Ross Co.
4206-A technology Ct.
Chantilly, VA 20151-1214
US
703-803-7200 fax: 703-803-8793
Technical Contact:
Hostmaster, Frontline hostmaster@frontline.net
Frontline Communications
PO Box 98
Orangeburg, NY 10962
US
(888) 376-6854 fax: (845) 623-8669
Record expires on 09-Mar-2008.
Record created on 08-Mar-1996.
Database last updated on 31-Mar-2006 16:35:28 EST.
Domain servers in listed order:
NS3.FRONTLINE.NET 66.59.64.59
NS2.FRONTLINE.NET 63.250.9.59
NS1.FRONTLINE.NET 66.59.75.59
Looks like this is reality after all.
All I can say is "Wow". This is exactly the sort of thing Nintendo was aiming for with the new direction they're trying to take gaming.