Nintendo's gamble is:
- The new controller will allow for lots of new innovative games
- The controller will allow for fun, intuitive games to be made that the audience which currently doesn't play video games can enjoy
- The low development costs will allow developers with great ideas to get the green light to take risks (games with a $500k/$1 million budget v.s. $10 million for a good-looking PS3/360 game)
- Software ultimately sells hardware, not graphics or horsepower