Prepare for the future...
...by returning to your past.
And thus my idea for the Revolution's marketing campaign begins.
Think about Mall tours (and places like Wal*Mart, etc) where Nintendo not only shows off the new Revolution but also holds tournaments on classic NES, SNES and Nintendo 64 games - like Mario Kart, Tetris, etc. The trick is, Nintendo must provide classic controllers for these matches.
This would be a great way to get the older crowd back into the gaming market. I say this because today I brought my SNES to work to play some people against Super Mario Kart (and I sucked, badly...) and there was an older lady in the break room who said "You should have brought Tetris! I would have played then!" to which another older lady replied with "Yeah, I love Tetris, I'd beat you at that." which ended up with three of the ladys talking about different games they used to play on their kids' NESs....
It was fun.