This is extremely good for the industry. Maybe this represents the tipping point for sex in games. We climbed through BMX XXX and the playboy game, and now we can finally go back down the other side of the hill.
My only game like conference experience is PAX, and they had a no booth babe rule. The result? I don't even remember what the Nintendo booth people looked like, or even if they were girls, all I remember is Zelda.
Also, many of the other booths actually put people in them who knew something. Excuse me for not remembering the name of the company, but one of the CCG companies that was there actually put people very close to the creation of the game out to teach people how to play. You walked in, they had game mats set up with empty seats... Pick a seat, and they would teach you the game. I've never been much of a CCG guy but it was really cool and personal.