Topic: Market the Revolution: What's the slogan?

[KDR_11k]

What do you want to overthrow today?

Okay, no.

Showing the rod.
This is your weapon. Make it what you want it to be.
Show various bits of gameplay footage where it's immediately apparent what the rod does, perhaps show a few addons with appropriate footage.

Or:

Rod with shell.
Want to take off the kid's gloves?
Remove shell from rod, show gameplay footage.

Or, what Nintendo will do:

Showing lots of people doing things with the rod instead of the appropriate tool (e.g. fishing, shooting, cooking), show the words "coming [releasedate]" and then the logo, no gameplay footage at all...

Yes, I have a feeling that's what Nintendo will do.

[Ian Sane]

I like Spak-Spang's "Feel the Game" slogan.  That's pretty good.  It's short, catchy, and accurate.  And at the same time it's all very postive.

Plus it works as a universal Nintendo slogan because it fits the DS as well.

[Spak-Spang]

Hey Thanks Ian.

For now on I will agree with everything you say.

[nemo_83]

Well done, I wish they would get that song.  

Perm, you need to show people in the throws of playing it after the hand picks it up, particularly the scenes they showed where the gamer was shooting or swinging a sword; anything that has impact and can be edited together with a rising beat.  

I would probably use different text, maybe even some of the language from the song.  

You say you want a revolution?

We all want to change the world.

You say you got a real solution?

We'd all love to see the plan.


Change the world.

Free your mind.




My favorite part of the song has always been the opening guitar, that is probably when the system should be shown rather than text.  Samus should be timed to land right at the point of the thump and scream.  Right now you have the scream and the thump during the scene with the console and controller.  

I still think the console should be called NE5 or maybe
ONE5    one5//Revo  
OVER

one5                        
over

O//Omega
V//Nintendo
E//Entertainment
R//5ystem
                   
 

[Plugabugz]

The DS is marketed in the UK (but in no other region) as "Pick up and Play" so that'll instantly kill any worldwide Revolution marketing connected to the DS and touch me.

Slightly in the same vein, as it's immersive the slogan should change depending on the game footage involved (but still remain tongue-in-cheek):

Super Monkey Ball: "Roll me"
Feel the Magic: "Caress me"

I can't think of anything else.

[JonLeung]

That last one reminds of those car ads.  I'm not a car person so I forget who it's for.  Toyota?  VW?  I dunno.  The ads usually end with "shift_(?)" where (?) is a series of words that they cycle through, and I think they're different per ad.  Or, you know, like those anti-drug ads.  "_____: my anti-drug."

So there could be something like, "How do you want to play?", but in specific cases they could just say "How do you want to _____?" where they throw in verbs like "explore", "race", "battle", "shoot", etc.

It would show that the games are a different experience from each other and definitely from the competition.

[eljefe]

jon, its nissan

and I hate those ads

[vudu]

Quote
Showing the rod.
This is your weapon. Make it what you want it to be.
Show various bits of gameplay footage where it's immediately apparent what the rod does, perhaps show a few addons with appropriate footage.

This is my controller. There are many like it but this one is mine. My controller is my best friend. It is my life. I must master it as I must master my life. Without me, my controller is useless. Without my controller I am useless.

[nickmitch]

I like KDR's 2nd idea as an initial teaser before E3 and played before the HUGE advertisement wave.

[Nile Boogie]

Hey that's pretty good Vudu

[ThePerm]

my 19 second commercila could be played twice in the same commercial break

[BlackNMild2k1]

Quote
Originally posted by: ThePerm
my 19 second commercila could be played twice in the same commercial break

I still can't get you commercial to work. maybe I'll try it from a different computer.

[ThePerm]

maybe i'll put on a quicktime commercial...you have to download it first...its not a click and play thing.

[MrMojoRising]

They should go with something kind of funny.  Like where a dad is trying to change the channel with the controller and can't get it to work and then he accidently turns on the Rev and the next thing you see is him playing SMB with the controller on it's side, and then it cuts to him playing something new like MP3.  Then it says, "It won't change the channel, but it will change the way you play games."

And/or something with older people playing old games and then it cuts to them playing new games and it says, "fall in love again."  

[Spak-Spang]

MrMojoRising:  Although funny, I don't think you want to present the controller as baffling an adult...since Nintendo is trying to get that market.

If anything, they need to show adults playing games that would interest them.  I think Nintendo needs to release a game that has about 20 small card games, puzzle games, simple action games, strategy games and what not that would really get Adults interested in playing the Revolution.  The controller is perfect for those types of games...and they could pack it in since development costs for a game like that would be pretty low.

Anyway, show a bunch of adults playing games like that.  Or perhaps an old Grandmother playing a game like that...then switch views to a young daughter and her parents.  "Geez, Grandma beat me again dad."  Followed by Mom saying, Ok.  My turn.

Something to show older people having fun.

[Ian Sane]

"And/or something with older people playing old games and then it cuts to them playing new games and it says, 'fall in love again.'"

You got to careful there.  You don't want the Rev to look like a geezer console.  As a gamer I'm a little threatened by this non-gamer approach and I imagine that if they pushed that too hard in their ads other gamers might feel the same way.  I don't just mean like hardcore gamers, I mean just people who plays games period right now.

I think it's important that the Rev looks appealing to all ages but is not advertised in such a way that it looks either like a family console (ack! The dreaded you-know-what image) or for old people.  They have to show teenagers and young adults and pre-teens playing it too and playing it by themselves or with people their own age.  Yeah the console is for everybody but the truth is people between 12 and 20 don't necessarily want to play with their grandparents and parents.  Show different people enjoying themselves but not all together.  Otherwise it looks like a family console.

[Spak-Spang]

Well, I think Nintendo needs a massive ad campaign that targets various target groups.  Use MTV and Comedy Central and do very edge commercials for the young adults and teenagers.

Prime Time and Day Time use the more adult friendly commercials we have been discussing.  That is the perfect place to put the "adverb"-Feel the Game commercials as well.

Then on Cartoon Network and Kids WB and such do commercials that will appeal to all ages and kids.  Basically what Nintendo is already doing.

The key is completely different style commercials and ad slogans and campaigns need to be used to attract the different demographics.

[BranDonk Kong]

Sorry to go off subject here, but the person who mentioned "Play It Loud" reminded me of the best Nintendo commercial of all time (besides the one where the guys eats everything at the diner and explodes...I believe it was a commercial for Yoshi's Island). Anyway, it was back in the SNES "Play It Loud" days, and it was a compilation of new SNES games, the biggest being Mortal Kombat II, where it showed Reptile's fatality in the commercial, the music was a song from the Butthole Surfers, I don't know the name, but there words mentioned something like "I wanna know who was in my room last night, who the Hell was in my bed". Best. Commercial. Ever...the original Super Smash Bros commercial was cool too.

[Stimutacs Addict]

as long as nintendo can generate buzz on the Good Morning America, CNN HEadline News, Regis, maybe the oprah giveaway to wow some of the older folks, then highlight the good stuff during Adult Swim, Fox Sunday Lineup, Comedy Central, MTV.

edit- oh if we're going to talk about classic commercials you gotta note the fun-colored N64 commercials. You know, with the armies.  

[The Traveller]

Hey every1, ive been reading planetgamecube and these forums for quite awhile so i decided to join.. Anyway thats not the reason for my post. I was inspired by that rev commercial and wanted to make my own, I have a low res version of the controller trailer does any1 know where i can get a good quality version to use in final cut pro?  And im not going to be marketing it as the rev, Ive thought of a name. I think its kinda stylish and different.

[vudu]

Quote
Anyway, it was back in the SNES "Play It Loud" days, and it was a compilation of new SNES games, the biggest being Mortal Kombat II, where it showed Reptile's fatality in the commercial, the music was a song from the Butthole Surfers, I don't know the name, but there words mentioned something like "I wanna know who was in my room last night, who the Hell was in my bed".

The song is called (conveniently enough) Who Was In My Room Last Night?.  Just thought you might like to know.

[BiLdItUp1]

My sig should be the Rev slogan.

[odifiend]

"I baptize you not in the name of your father, but in the name of the devil(?)" because...?

[nemo_83]

They should develop a Back to the Future game exclusive for the Revolution with Steven Spielberg and EA just so their first commercials can open up with the scene in which Marty shows Doc the video from thirty years later.  In the video Doc says the plutonium creates the 1.21 gigawatts (pronounced jigawatts in the movie) required for time travel.

In the scene in 1955 Doc has Marty rewind the tape to hear what he said again and then says, "1.21 jigawatts? Great Scott!"  So I would open with Doc saying that.

The captions would read something like,

"It is time to go back, to the future..."



"coming 12/1"

I would get both the original actors to voice the characters in the game; and I would not do the train, somehow they have to have the dalorian again.  Maybe it would have to follow the movies, but my opinion is that Marty is a messiah character, he is metaphorical, his tale is allegorical; the dalorian is a literal vehicle for the tenor.  Spielberg is a genius.  

[BiLdItUp1]

Odifiend - if it wasn't obvious...I wasn't being serious there ;'\]