Topic: Phoenix Unveils New Market Research Results

[LassePalle]

How do people tend to get information on games? Are PS2 owners more likely to be casual gamers than Xbox and GameCube owners? Apparently, Phoenix knows.

According to Market Research Firm, Casual Gamers Most Likely to Own a PlayStation 2

(Somerset, NJ, March 29, 2005) – New results from Phoenix Marketing International's continuous tracking of gamers indicate that "word of mouth" is the primary source for information about new games and gaming news. Secondary sources for advertising include television, web sites, and retail establishments.

Print publications and gaming web sites were most often cited by specialty store consumers (i.e., GameStop, EB Games, etc.) as sources for advertising as opposed to consumers of other retail establishments such as Wal-Mart and Target, according to David Pluchino, Senior Research Manager.

In addition, PS2 owners were less likely than either Game Cube or Xbox owners to cite gaming web sites and/or gaming publications as sources for advertising, leading Pluchino to believe that PS2 owners are more of a "casual gamer".

To help determine what the future holds, Phoenix Marketing International (PMI) is in the process of launching a multi-client syndicated research project. Electronic Gaming SCORESTM is the premier video game market research syndication. Electronic Gaming SCORESTM (Syndicated Consumer Online Research Evaluation Survey) provides an annual overview of the entire electronic gaming market, from hardware and software to retail and advertising, Electronic Gaming SCORESTM covers it all.

Gamers will be segmented into specific target markets for a variety of products, publishers, and retail establishments (e.g., PS2, Xbox, GameCube, Sony, Microsoft, Electronic Arts, Nintendo, Sega, Best Buy, Target, EB Games, Wal-Mart and Blockbuster) based on their survey responses. There is still time to be part of the inaugural launch of Phoenix Marketing International's Electronic Gaming SCORESTM at charter rates. For information, please contact David Pluchino at (732) 563-8504.

PMI is one of the premier marketing services firms serving the technology, travel & leisure, financial services and consumer packaged goods sectors. Through a combination of custom market research products and services, syndicated research products such as the Electronic Gaming SCORESTM, Consumer Buying Intentions Survey and sales optimization modeling, PhoenixMI partners with clients to generate sound business and marketing opportunities and produce measurable sales results and a return-on-investment on marketing development expenses.

The results in this article are based on a market research study conducted by Phoenix Marketing International of more than 62,000 completed interviews in households with an electronic gaming system. This robust sample yields a 95% confidence interval with an error margin of +/- 0.4%.  

[Plugabugz]

Common sense strikes.

[Bill Aurion]

In addition, PS2 owners were less likely than either Game Cube or Xbox owners to cite gaming web sites and/or gaming publications as sources for advertising, leading Pluchino to believe that PS2 owners are more of a "casual gamer".

...what Plugabugz said...

[Rancid Planet]

So in other words the PS2 owners just buy what their friends tell them is cool and most GCN and XBOX owners buy what the internet tells them is cool.

Okay.

[darknight06]

I guess I don't fit into either category then.  Sounds good to me.

[WuTangTurtle]

so far PMI has stated just the obvious, even their last research about how PS2 and Xbox owners play there games as quickies, unlike GCN owners........I seriously hope business havent wasted money buying their research.

[RABicle]

Why do these people have jobs? This weakness ought to be crushed.

The mere fact that despite sales figures, Playstation, Nintendo and Xbox fanboys are prelevant in more or less equal numbers on the internet should say something about their intrest level in games. As would the fact that GCN has a far higher game to console tie in ratio, PS2 the lowest. I don't need to survey arseholes abot where they get gaming infomation from to realise this.

[KDR_11k]

As would the fact that GCN has a far higher game to console tie in ratio, PS2 the lowest.

You got that backwards. The PS2 has a tie-in ratio of ~8, the GC is at 6.

[JubJub]

I love it when companies make up the acronym before they decide what they should call something....

"hey guys, games have scores, so lets call it scores!"
"awesome idea man... what can we make it mean?"
"i dont give a f**k, make something up!"

SCORESTM (Syndicated Consumer Online Research Evaluation Survey)

pfffft

[GamecubeBoy2005]

i dont care about ps2 i think gamecube would out rank them anyday. ps2 breaks in about 2 years cause their queeer fans that stop so easily. and there slidey disk trays that get jammed all the time. i like the old stlye openning in the gamecube better that a slidey disk tray. and ps2 dont have many hookups. like gamecube got the  gameboy ad sp, lcd screens,broadband, and other things. one more thing that sux is ps2 has two controllers input. gamecube gots 4 players inputs.

[KnowsNothing]

also the gc can be abreviated with only 2 letters lol butt if u abbrevviate ps2 with only 2 leters its ps witch is playstation like 1 or PIECE SH|T lolol owait is 2 a letters?/ hahahrhah myabe u shuld put THat in yur pipe and smoke it ps2osers i once smoked once and it wuz fun but i got a hangover????i thik its ca;;ed anyway it sort of made my throte ich lik ichie sox kind of o btw i gots som nu sox 4 x-mas last x-mas and i havnt worn them lol

edit 4 speling lol

[GamecubeBoy2005]

ps2 are piece of shits they sux so never buy one

[nickmitch]

The grammer in this thread is atrocious! Lynne Trusse would have quite the fit.

[RABicle]

I'm leaving if he's going to post here.