I think people want it to look like more than just a game machine. Just something that screams future technology as well as classy. For me, it should have a glossy black top with a silver lining going across the side, then the REVOLUTION in big engraved letters (maybe silver also). Also, it should be like the playstation and be able to sit on it's side (it's so damn useful when reconfiguring your elec. setup). Nintendo should acknowledge that coolness factor, since people do have friends and friends do have money.
AFTER SCHOOL
Friend A "So what's going on?"
Friend B "Nothing, chillen"
A "What you gonna do today?"
B "Don't know really; got to be home by 6 though for dinner with the fam."
A "Cool, you want to play my new Nintendo...it's pretty dope looking, I haven't been able to play it though."
B "Sure"
......
A "There it is, let me hook it up."
B "That is pretty slick looking, if it plays well I might just pick one up for myself."
At least that's how it would be with my friends. Playing at your friends house is one of the ways for best advertising.
EDIT: oh ya Paladin, sorry man but hahahaha that's pretty funny stuff.....thanks IGN, good reporting skills.