Disney's Country Bears are rumored to be quite jealous.Namco Hometek Inc. To Bring The Beloved Berenstain Bears To Life Via New Video Game License Deal
Namco Enters âBerenstain Bear CountryââAnd Is Awarded The Exclusive Worldwide Video Game Publishing Rights To Renowned Property
Santa Clara, Ca., (February 16, 2005) â Global video games publisher, Namco Hometek Inc. announced today that Stan and Jan Berenstain have awarded Namco the exclusive worldwide interactive entertainment publishing rights to the classic childrenâs entertainment property, Berenstain Bears. The agreement allows Namco to create video games based on the adored Berenstain Bears characters for all game systems.
âWe are honored to work with a cherished property such as the Berenstain Bears,â said Jeff Lujan, Business Director, Namco Hometek Inc. âThe combination of Namcoâs game development expertise and the appeal of the Berenstain characters is a winning proposition.â
The Berenstain Bears have appeared regularly on television in more than 50 overseas markets including Hong Kong, U.K., Mexico, France and Spain. Books have also been published in nearly 20 territories and current and previously licensed Berenstain Bears merchandise includes childrenâs apparel, footwear, backpacks, bedding and bath accessories, toys, DVDs and home videos.
Responsible for all video game product development, marketing and publishing, Namco will join the impressive list of Berenstain Bears licensing partners such as Fisher-Price, Columbia Tri-Star and Kelly Toys.
âKnowing Namcoâs high quality reputation in the video games space, we couldnât have chosen a better partner to make the Berenstain Bears video games a reality,â said Stan Berenstain, creator of the Berenstain Bears. âThe Berenstain Bears family has been a part of the lives of so many people for more than four decadesâwe are proud to work with Namco to bring them to the interactive entertainment world.â
For more information about the Berenstain Bears please visit http://www.berenstainbears.com/'>http://www.berenstainbears.com/.
For more information about Namco and its games visit http://www.namco.com/'>www.namco.com/.