There's a new ad campaign too.
NINTENDO DROPS PRICE OF BEST-SELLING GAME BOY ADVANCE SP TO $79.99!
Companion Marketing Campaign Urges Players to ''Start Mayhem''
REDMOND, Wash., Sept. 1, 2004 - The hottest video game system in history is getting the best price in the universe. Starting Sept. 2, Nintendo's record-breaking Game BoyÂ® Advance SP will sell at an all-time low manufacturer's suggested retail price of just $79.99, a full $20 less than its current price. The reduction significantly expands the potential audience of an already-dominant consumer electronics device to a wider range of consumers.
At the same time, Nintendo also paves the way for more "Mayhem" - the watchword of the new "Start Mayhem" Game Boy Advance SP marketing campaign that debuts with the new price point, showcasing different personalities for each of the GBA SP colors. "This new price point makes Game Boy Advance SP affordable for the vast majority of the mass market, and gives people a 'gotta-have' gift to automatically put at the top of their holiday gift lists," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Nintendo has always owned the portable video game market, and this further strengthens our leadership position."
Game Boy Advance SP, which is front-lit and sports a clam-shell design, has sold more than 20 million units worldwide, and will continue its dominance this fall with an impressive lineup of games. Before the end of the year, Nintendo will launch titles like PokĂ©monÂ® FireRed, PokĂ©monÂ® LeafGreen, F-ZeroÂ® GP Legend, Mario Pinball Landâ„˘, Kirbyâ„˘ & The Amazing Mirror, Donkey KongÂ® Country 2, Final FantasyÂ® I & II: Dawn of Souls and Classic NESÂ® Series 2, which features old-school games like MetroidÂ®, CastlevaniaÂ®, Dr. MarioÂ® and Zelda IIâ„˘: The Adventure of LinkÂ®. Added to this will be more than 50 titles hitting the market from Nintendo licensees.
In addition, Game Boy Advance SP continues to expand its range, with the Game BoyÂ® Wireless Adapter that comes packaged with PokĂ©mon FireRed and PokĂ©mon LeafGreen, as well as Game BoyÂ® Advance Video, novel video paks that let users watch cartoons right on their Game Boy Advance units.
The "Start Mayhem" campaign features CGI-animated Game Boy Advance SP units brought to life in a variety of fun situations. Each color unit demonstrates a different personality. The campaign kicks off with videos featuring the Flame and Onyx systems. To view the videos, log onto www.startmayhem.com starting Sept. 2.