They do this so they don't lose their job. Certain people take it more seriously than others. If you start a preorder, they get a good score. You cancel one? It dings them a point. Also, they need to have at least 12% of people signed up for the paid version of their pro card or else their hours get cut and eventually fired.
Just like every other damn retail chain in the country. I have the same thing with Kmart and the Show Your Way Rewards Program. If I don't have 70% or higher usage per day, I get fired.
Because Gamestop has less employees per store compared to a place like WalMart or Kmart, the atmosphere to get someone to sign up for a preorder or pro card is much more tense and desperate.
But yeah, sometimes there are dumbasses that work the counter.
This actually makes me think "well good fucking riddance to Gamestop". Gotta love a policy that encourages employees to make the experience unpleasant for the customer.
Reminds me of the grocery store I typical shop at. Every once in a while I get asked by the cashier (who usually has a "sorry they make me say this" look on their face) if I want to buy the "item of the month". And it's not even like an impulse buy, like a chocolate bar, but something completely random. Okay, I'm already buying something at the store or I wouldn't be at the cashier in the first place. You don't need to rope me in I'm already a customer and I'm already giving you money. And this is a grocery store, not some car dealership, so you can expect a lot of repeat business. Now I'm leaving the store pissed off that you pushed this crap on me. Is that worth it? Does the occasional "item of the month" sale (and I personally have never seen ANYONE buy it) make up for having a large portion of your customerbase annoyed at you? People aren't loyal to stores that piss them off. I can't help but think that these policies come from out-of-touch executive types who fake their way with a fancy degree and haven't put in a day of real hands-on work in their life.
Getting back on topic, an employee getting dinged for someone cancelling is pretty harsh. The customer could have found a better deal somewhere else and cancelled his pre-order on that basis and you get dinged if you're just the unlucky guy he talked to. It doesn't make you responsible for his cancelation.
It seems that Gamestop got by a lot on a lack of competition. We all bitch about it but would inevitably run into a situation where it was the only place to get the game we wanted.