Nintendo has the awkward situation of inserting the name of the company into their product names, but they don't have to say that the 'N' in NX stands for Nintendo. But anyway, michaelbaysuperfan616, your argument has no merit. They can call it the Nintendo NX, and everyone else will just call it the NX. No one talks about their Microsoft Xbox One, or their SONY PlayStation 4, they call them Xbox One (or just Xbox, or Xbone) and PS4. DS does not officially stand for anyting - some people assume that it means "Dual Screen" but Nintendo used the acronym as shorthand for "Developer's System" - and if it did mean the former, then 3DS means "3 Dual Screen" - which makes no sense. They never said what the 'i' in "DSi" meant either, but one rep said it means "individual."
My point: quit whining. If they call it "Nintendo NX", or just "NX," then that's what they call it. If they call it something else, then that's what they call it. NX is not any worse than DS. No one is going to confuse it with Xbox. Seriously. You see two consoles in the store and think they're the same thing? You don't have internet? Maybe some grandmothers might buy the wrong game for their grandson on his birthday, but the grandson will realize the difference before he opens the game and exchange it at the store, or online, or whatever. Wii U and Wii - those are stupid, and potentially confusing, names - largely due to the "non-gamers" that bought so many Wii consoles.