When Unity backed down on the original idea there were theories that the current model was what they really wanted and that they came up with the ridiculous one as a tactic to "compromise" to what they were really aiming for. If that was their plan all along then I don't think we would see Riccitello gone. It looks like it was what it appeared to be, where upper management came up with a ridiculously greedy pricing structure with all sorts of logistics issues and potential legal issues and figured everyone would bend to it, but they didn't and the company's whole future is almost certainly in doubt now.