I remember this British comic was talking about piracy (or "pee-ruh-see" as they call it) and he was talking about the commercial saying stuff like "you wouldn't steal a purse, you wouldn't steal a car, etc," and he was like, "that's true, but if my buddy called me up and said, 'Hey, I just got this great new car, would you like me to burn you a copy?' then that's a different story."
Probably screwed up the exact phrasing, but you get the idea.