Purchasing the packaged version has a few pluses over the digital version in Japan.
I opted to go with picking up a packaged version of New Super Mario Bros. 2 today. On top of getting the game for about 800 yen cheaper than the list price (a common practice in Japan), I was delighted to discover the game had a reversible cover with it as well! Check it out below and chime in on which one is the better option!
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Pretty much what you would expect

Reverse!

In all its glory