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Nintendo Claims DS Dominance in 2007

December 11, 2007, 1:59 pm PST
Total comments: 7

NOA says the Nintendo DS will outsell all other systems this year, even the highly sought Wii.

NINTENDO DS WILL FINISH 2007 AS THE YEAR'S TOP-SELLING VIDEO GAME SYSTEM

Appeal to Core and Casual Gamers Keeps Portable System Going Strong

REDMOND, Wash., Dec. 11, 2007 – While many eyes are focused on home video game consoles, Nintendo projects Nintendo DS™ to be the top-selling system of the year. More than 6 million Nintendo DS portable video game systems have sold in the United States in 2007 through Nov. 30, according to internal Nintendo of America Inc. sales numbers. That's a rate of about one sold every five seconds of 2007, enough to project Nintendo DS will be the top-selling video game system of any kind for the year. Nintendo DS has increased its sales in the United States every year since it launched in November 2004.

"There's no letup in sight," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Nintendo DS appeals strongly to both core and casual gamers, and its momentum is set to propel us into 2008."

Nintendo DS began 2007 strong, but its momentum only increased as the year progressed. Before 2007, Game Boy® Advance held the all-time U.S. Thanksgiving week sales record, with 600,000 systems sold in 2005. But Nintendo DS beat that Thanksgiving week record with more than 650,000 sold.

The huge appeal of Nintendo DS stems from the diversity of software available for the system. Four Nintendo DS games have sold more than 2 million in the United States alone, including New Super Mario Bros.®, Mario Kart® DS, Pokémon® Diamond and Super Mario® 64 DS. Another eight games have sold more than 1 million each in the United States, including Brain Age™: Train Your Brain in Minutes a Day, Pokémon® Pearl, Animal Crossing®: Wild World, Big Brain Academy™ and four separate versions of Nintendogs™.

Talkback

I find it interesting that Nintendo would make this announcement even before November's NPD sales data are released later this week. They must have some internal figures and/or a preview from NPD that would assure them enough to make this claim.

RizeDavid Trammell, Staff AlumnusDecember 11, 2007

Can't say I'm shocked. It's the least expensive platform available and has a lot more than that to recommend it. Like Contra 4 for example.

BlackNMild2k1December 11, 2007

Quote

Originally posted by: NewsBot

REDMOND, Wash., Dec. 11, 2007 – While many eyes are focused on home video game consoles, Nintendo projects Nintendo DS™ to be the top-selling system of the year. More than 6 million Nintendo DS portable video game systems have sold in the United States in 2007 through Nov. 30, according to internal Nintendo of America Inc. sales numbers

Quote

Originally posted by: Jonnyboy117
I find it interesting that Nintendo would make this announcement even before November's NPD sales data are released later this week. They must have some internal figures and/or a preview from NPD that would assure them enough to make this claim.


Well, I think we know who didn't post this article...
and also who didn't even bother to read it either...

CericDecember 12, 2007

I think its just to make NOA's higher ups feel better because we all know that there region has had the slowest uptake of the DS of any region.

vuduDecember 12, 2007

Quote

Originally posted by: Jonnyboy117
They must have some internal figures and/or a preview from NPD that would assure them enough to make this claim.
All you need is a little common sense. As long as Nintendo produces enough DS systems, it'll outsell everything else.

MaryJaneDecember 12, 2007

Why would they even need to wait for the NPD numbers? Nothing is going to take down the DS, ever, it's about to pass the PS2...

Oh and my math says 1 sold every 4.8 seconds, they lied!!

IceColdDecember 12, 2007

You know, the DS can easily go until 2010 before Nintendo needs a successor..

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