Current Attractions begins a color-coded game rating system focused on content instead of age.

INDEPENDENT RATINGS SYSTEM TARGETS VIDEO GAME INDUSTRY

A Detailed Analysis of Video Games’ Profanity, Sex, Violence Available at CurrentAttractions.com

Research Finds Ambiguities And Inconsistencies In Current Industry-Run Ratings

LOS ANGELES, November 30, 2004 – Cutting through... Read more...

Brutally hard shooting now available on your GBA.

SNK NEOGEO USA CONSUMER CORPORATION SHIPS METAL SLUG ADVANCE

SNK's Most Popular Action Franchise Miniaturized, Features New E-cards

WALL, NJ (November 30, 2004) SNK NEOGEO USA CONSUMER CORPORATION, the US publishing arm of the SNK PLAYMORE CORP., announced today that the company has shipped its first title for the Nintendo Game Boy® Advance, METAL SLUG ADVANCE.

Nintendo is running with its former president's proposal for an animated film studio.

Nikkei News confirmed Thursday that Nintendo is internally making an animated film for 2006.

Hiroshi Yamauchi announced his plans to found a new film production studio in September; it appears his proposal last month garnered support from Nintendo's major investors.

The initial story drafted... Read more...

Nintendo's North American division purchases the former president's shares, amassing over fifty percent of the team.

Nintendo of America announced Friday that it now owns over half of the Seattle Mariners.

Athough NOA already owned part of the Mariners, it spent $67 million to purchase former Nintendo NCL president Hiroshi Yamauchi's stake in the baseball team, making Nintendo the majority owner of Seattle's team.

When they are not at war, it would appear that Frankie's famous outfit are working on a DS & GBA project.

Two Tribes announces new games and is looking to hire new staff

HARDERWIJK, The Netherlands, November 24th 2004: Two Tribes, the Dutch game developer behind Capcom's Toki Tori, announces its involvement in two new game projects: Worms World Party and Three Tribes. Furthermore, Two Tribes is looking for new talents to join the company.

The advocacy group announces its verdict on the industry’s efforts to keep adult games away from kids.

The National Institute on Media and the Family held a press conference in Washington earlier today to unveil its yearly report card on the video game industry. David Walsh, founder and president of the organization, presented the grades and gave a speech detailing the group’s findings. Walsh expressed... Read more...

New Yorkers and tourists can talk with Mario during the shopping season, but this may just be the start of his grand travels.

Toys 'R Us and Nintendo know holiday shopping isn't always jolly, so they are doing their part to cheer up their customers. Mario is appearing at the giant Toys 'R Us in Times Square to entertain and interact with shoppers during the busiest time of the year. In fact, the plumber already made his first appearance today! The Nintendo mascot appears on a large LCD screen, and people may talk to him via a nearby microphone.

However, Shrek still says he hates the guy.

TY the Tasmanian Tiger 2: Bush Rescue from EA and Krome Studios Acclaimed as a ''Must-Have Game'' for Kids and Families

Action-Packed, Kid-Friendly Title Hailed as "Perfect Pick" by Critics and Kid-Testers, Available for $19.95

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 18, 2004--... Read more...

Win tonight's radio trivia and you'll earn a copy of the hot GameCube import Naruto 3 courtesy of PGC's import partner, Lik-Sang!

The anime-inspired Naruto: Gekitou Ninja Taisen 3 is finally out in Japan, and PGC import partner Lik-Sang has plenty in stock. In celebration, Lik-Sang is providing us with a copy to give away during Radio Trivia this week! Likened to the Power Stone series, Naruto 3 brings the popular Japanese series to life in a fast-paced, four-player melee boasting sharp, cel-shaded graphics.

Ubisoft is giving Spike TV viewers a sneak peek at its upcoming Prince of Persia game tonight, with reruns this weekend.

At 11:00 PM ET/PT Spike TV will run an exclusive feature on Ubisoft's Prince of Persia: Warrior Within. The special will feature thirty minutes of in-game footage, developer interviews and other information about the game.

Spike TV will re-air the special November 20th at 2:30 PM, November 21st at 9:30 AM and November 29th at 12:30 AM. Warrior Within comes out for Nintendo GameCube and other platforms on December 2nd.

Nintendo's full promos for the DS launch hit the airwaves today, focusing on wireless communication and touch screen.

Nintendo begins broadcasting their three big DS spots today and Leo Burnett, the agency responsible has them hosted for viewing online.

"Breath" sets a snowy scene. A man walks up to a window, blows on it to fog it up, and writes a message on it. Then the pane above it fogs up on its own, and a reply appears. The window transitions into a DS with a voice-over saying, "Chat wirelessly. Play wirelessly."

Hey, whatever helps X to the Z sell more records.

EA Announces NFL STREET 2 Cover Features Jeremy Shockey and Hip-Hop Artist, Xzibit

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 16, 2004--Electronic Arts (NASDAQ:ERTS) announced today that All-pro New York Giants tight end Jeremy Shockey and hip hop artist Xzibit will share the cover of NFL STREET... Read more...

The plot is said to be highly relevant involving an actual zookeeper.

IGNITION SIGNS NINTENDO DS(tm) TITLE

IT'S ALL HAPPENING AT THE ZOO!

GLENVIEW, IL-November 16, 2004-Ignition has secured North American and European rights to publish Zoo Keeper, a puzzler from developer SUCCESS Corporation that will be one of the first Japanese launch titles for Nintendo's highly-anticipated new handheld video game system - the Nintendo DS(tm).

Namco's second exclusive GameCube RPG is heading to stores.

THE TIME HAS COME TO EMBARK ON AN EPIC JOURNEY. BATEN KAITOS SHIPS TO STORES

Namco's Newest RPG Now Available

San Jose, Calif., Kalas is awaiting your guidance. Leading video games publisher and developer Namco Hometek Inc. announced

today that their most breathtaking role-playing adventure yet, Baten

Nintendo is the 'stuff' in 'stocking stuffer'.

Here's the No-Nonsense Master Shopping List

REDMOND, Wash., Nov. 16, 2004 - Just like snowflakes, no two press releases are alike. Except during the holidays, when they're all exactly the same. So Nintendo is taking a break from decking the halls and is opting instead for the straightforward... Read more...

EA is teaming up with Cherry Lane Music to create a music publishing company.

EA AND CHERRY LANE MUSIC ENTER JOINT VENTURE TO CREATE NEXT LEVEL MUSIC

REDWOOD CITY, Calif. Nov. 16, 2004. Electronic Arts and Cherry Lane Music Publishing today announced that the two companies have teamed up to create Next Level Music LLC, a music publishing company that will sign established... Read more...

There're tons of goodies awaiting.

Nintendo has recently updated their web page for Super Mario 64 DS. The site is now fully available and it loaded with tons of information on the game. Each of the four characters (Mario, Luigi, Wario, and Yoshi) has a profile detailing their special moves, attributes, and minigames. There are tons... Read more...

Nintendo enlists the help of a metallic woman and a SWAT team to flaunt their latest products.

Nintendo has recently updated their site with a couple of promotional spots for two of their games: the recently released Mario Power Tennis and the upcoming (and eagerly anticipated) Metroid Prime 2: Echoes.

The Metroid Prime 2 commercial is the one that was described by Reggie Fils-Aime... Read more...

Overwhelming Japanese preorders encourage Nintendo to outsource DS production at the last minute.

Nintendo NCL has announced Japanese Nintendo DS preorders of over two million—double the company’s target of one million units. In response to the impressive demand, Nintendo is scrambling to produce more units.

Since Nintendo does not have the capacity to produce more than one million... Read more...

We've finally got a real picture of the Resident Evil 4 chainsaw controller from NubyTech. This one's a must-see.

Our import partners at Lik-Sang notified us that they finally have a picture and price for the crazy Resident Evil 4 chainsaw controller.

This hefty unit appears to have all the standard GameCube buttons, even though you hold it just like a real chainsaw, with one hand on the back and the... Read more...