Riccitiello: Current Pricing Model Needs to Change
by Steven Rodriguez - 9:01 pm EDT
Total comments: 8
Source: CNN Money/Fortune
EA's CEO doesn't think the $60 game is going to fly with consumers much longer.
John Riccitiello, CEO of Electronic Arts, thinks that the video game industry will be damaged if leading companies don't change with the times.
Talking with Fortune Magazine, Riccitiello believes that paying a premium price for games is a business model that won't be around next decade. Because of the advent of online game distribution, he said EA will be experimenting with new pricing models.
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