This week Nintendo took the time to remind us of their philosophy, and introduce some new executives as well.

Nintendo made its partial move to the Bay Area official on Thursday, with NOA President Reggie Fils-Aime holding a kickoff reception at the firm's new office in Redwood Shores, California. CEOs from Sega, Hudson, Namco Bandai, and Natsume were in attendance, gathering to hear Fils-Aime expound on Nintendo's philosophy of delivering a gaming experience that appeals to people of all ages.

Nintendo's console lead in Japan isn't growing as fast as it used to. But it's still growing.

The Wii is still dominating the Japanese hardware sales charts, but not with the ferocity that it was at its launch a year ago.

Enterbrain, publisher of Japanese gaming magazine Famitsu Weekly and independent tracker of game sales data, said that the Wii sold 110,415 units in the month of October.... Read more...

TV Program Schedule Channel unearthed, Wii capable of television and movie content delivery, the deal with unplayable Wii demo stations, and more is revealed in a Q&A with Iwata.

As a part of Nintendo's financial briefing in Japan last week, Nintendo president Satoru Iwata and other key Nintendo figureheads sat down to participate in a Q&A session with investors. Below is a summary of the more interesting and informative points of the Q&A. If you'd like to view the whole shebang, you can do so here.

Zelda, Nintendogs bundles set to arrive after Thanksgiving.

Nintendo is preparing two new DS Lite bundles for the holiday shopping rush. According to a Sears "Black Friday" advertisement obtained by DSFanboy, Nintendo will roll out a metallic pink DS Lite with a copy of Nintendogs: Best Friends Edition for $149.99. Additionally, a Zelda-themed gold DS Lite... Read more...

Finally, an event Pokémon!

It has been revealed that for the first time in a very long time, Australians can now receive an event Pokémon, Manaphy, when they visit JB HiFi between the 7th and 13th of November using the Mystery Gift function.

The Aussie Manaphy has a Red Scarf, and Cherish Ball and its moves are Heart... Read more...

EA's CEO doesn't think the $60 game is going to fly with consumers much longer.

John Riccitiello, CEO of Electronic Arts, thinks that the video game industry will be damaged if leading companies don't change with the times.

Talking with Fortune Magazine, Riccitiello believes that paying a premium price for games is a business model that won't be around next decade. Because of the advent of online game distribution, he said EA will be experimenting with new pricing models.

Want to do the foxtrot with Emmitt Smith? Neither do I, but here's the game to do it in anyway.

DON'T FAINT. "DANCING WITH THE STARS" SHIPS FOR WII AND PS2

Cha-Cha, Tango, Mambo and more with Emmitt Smith, Mario Lopez and Stacey Keibler and others to Claim the Title of America's Favorite Celebrity Dancer

Minneapolis, MN - October 31, 2007 - Activision, Inc. (Nasdaq: ATVI), in

conjunction with Disney-ABC Television Group's ABC Entertainment and BBC

Do you want to win some E For All swag? We're extending this week's Hot Topic question to give everyone a chance! All you need to do is answer one simple question...

Last week was the first annual E for All Expo. Differing from E3, E for All was open to the public. While the event didn’t provide a lot in terms of news, it gave real gamers hands-on time with some of the hottest upcoming titles.

With the convention season over, we were curious what you... Read more...

Soon, we'll be able to give the gift of classic gaming. Also, Wii production has increased to 1.8 million per month.

The Associated Press is reporting that Nintendo President Satoru Iwata has announced a new feature of the Wii that will allow consumers to purchase Virtual Console games and then send them to friends over the Internet.

Details are sparse, but apparently users who receive and accept a game gift... Read more...

A wide variety of games make their return to Japan next month.

Nintendo has updated its Virtual Console page in Japan, and that means a list of seventeen new titles for gamers there to look forward to in November.

For the Famicom (NES), Ganbare Goemon! Karakuri Douchuu, the second Goemon (Mystical Ninja) platformer from Konami, will be the first out, followed... Read more...

Iwata promises expansion into new markets next year.

With Nintendo riding high on the Wii’s continuing rise into the stratosphere, Nintendo president Satoru Iwata recently announced plans to further expand its hardware distribution into both China and South Korea. While Iwata referenced the huge demand for the Wii that has continued to outpace Nintendo's... Read more...

Expect plenty of cinematic zombie fodder in the coming years in the form of animation and live-action.

Biohazard: Degeneration will be Capcom’s first foray into CG film waters. The film is already in production in Japan in partnership with Sony Pictures Entertainment Japan, and will released in 2008 in the Land of the Rising Sun.

According to Capcom, Degeneration will feature a brand-new storyline,... Read more...

Will Wright's ultimate god game is heading to “the only next-gen system."

In an interview with UK publication The Guardian, legendary game creator Will Wright has confirmed that he is working on a version of Spore for Wii. No other details on the Wii release were given during the interview.

Wright mentioned that he was making a Wii version of Spore without being asked... Read more...

Brawl will feature a level editor, SD storage, sharing with friends, and submission for "stage of the day."

Major online features of Super Smash Bros. Brawl continue to be revealed at the game's official blog. Today's update details the level editor, a first for the series. You can choose from various music, backgrounds, and level sizes, then place all kinds of platforms and objects on a grid to create... Read more...

Nintendo's holiday blockbuster is now playable at GameStop and other game stores in the U.S.

It's normal for Nintendo to put playable demos of its games at retail demo kiosks, but we thought it was worth a special mention for Super Mario Galaxy. The game is now playable at your local game store (including GameStop and EB Games stores nationwide), over two weeks before its release date of November 12th.

Sega's anticipated sequel finally has its own home on the web.

The offical website for Sega's NiGHTS: Journey of Dreams has gone live. Gamers looking forward to the sequel to the Dreamcast classic will currently find information about the game's features and story, as well as screenshots and videos. Other sections of the website detailing characters, worlds, and what appears to a community area ("My Dream") are listed as coming soon.

The candles are people's souls!

Castlevania guru and cowboy hat lover Koji Igarashi recently sat down with Wired and Destructoid for interviews. While the questions generally overlap, here are the meatiest tidbits for you:

Sylvan White, the director of Stomp the Yard, has been tapped to helm the upcoming Castlevania live-action (not animated) movie. Igarashi is confident in White’s abilities, as the director is apparently a rabid fan of the games.

Nintendo raises its profit forecast and Wii shipment targets yet again.

It's that time of the year again. Nintendo has released its financial report for its second fiscal quarter, running April through December of this year, and the numbers are mind-boggling, as usual.

For the six months previous, Nintendo posted net sales of 694.8 billion yen ($6.1 billion), taking... Read more...

Also: save replays and send them to online friends.

A third character from the Kirby series has been confirmed as playable in Super Smash Bros. Brawl, as King Dedede has now been revealed. He joins Meta Knight and Kirby himself in the expanding roster. Dedede was originally Kirby's arch-nemesis, although he has become more of a neutral character... Read more...

Nintendo’s VP of Marketing spills the beans on the past, present, and future of Wii.

In a wide-ranging interview with MTV’s Stephen Totilo, Perrin Kaplan, Nintendo’s outgoing Vice President of Marketing for the U.S., spoke about the performance of Wii during its first year in the marketplace, and hinted at what lies in the future for Wii fans. Kaplan began by speaking about Nintendo’s... Read more...