Sega Kicks Off NBA 2K3 Marketing Blitz GC
by Billy Berghammer - 9:26 am EDT
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At a tune of $10 Million. Keep in mind, that's about 6-7 pairs of the new Air Jordans.
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SEGA KICKS OFF MARKETING CAMPAIGN FOR CRITICALLY ACCLAIMED SEGA SPORTS NBA
2K3
Emphasizing the Strength of its NBA Video Game Franchise, Company Launches
$10 Million Marketing Campaign for "SEGA Sports NBA 2K3"
SAN FRANCISCO - (October 10, 2002) - SEGA(R) of America, Inc. today
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