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Nintendo to spend $250 mil on marketing Dolphin

by Kosta Andreadis - November 9, 1999, 5:20 pm EST
Source: IGN64

That's a large ammount of money right there.

According to Nintendo's vice president of marketing George Harrison, the company will not be pulling any stops when it comes to positioning its next-generation hardware, codenamed Dolphin, and 2000 software line-up. The console and its software, which Nintendo insists will launch in time for the holiday season 2000, will be backed by considerable advertising and brand recognition campaigns. A 10% increase in money flow will be devoted to the marketing of Dolphin and the firm's 2000 lineup -- or, in cold cash terms, $250 million.

Comparatively, Sega shelled out roughly $100 million to kick off the launch of its Dreamcast in the US. The fact that Nintendo anticipates spending $150 million more for its next-generation hardware and line-up, well, speaks for itself.

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