Muramasa publisher undergoes a 'major strategical evolution'.
Ignition Entertainment, publisher of Muramasa: The Demon Blade for Wii, has announced that it is rebranding and shifting its focus to digital distribution platforms.
The company's new name is UTV Ignition Entertainment, assuming the brand of Ignition's parent company UTV Group. In what the company is calling a "major strategic evolution", they will emphasize the development, marketing, and publishing of titles on digital platforms like Xbox Live, PlayStation Network, Steam, Facebook, Apple's App Store, and Google Games.
According to GamesIndustry.biz, former IGN executive Justin Keeling has joined the company as chief of global strategy and product to spearhead this new initiative.
