Theme park guests will be able to experience Wii Sports Resort at various Six Flags locations.
Six Flags Theme Parks has announced that they have extended their partnership with Nintendo as part of a promotion for the upcoming Wii Sports Resort. The deal will let guests experience Wii Sports Resort before its U.S. release at selected Six Flags locations starting on July 4. The deal will also include in-park promotions of the highly-anticipated game.
Wii Sports Resort is set to release in the United States on July 26.
NEW YORK, July 2 /PRNewswire-FirstCall/ -- Six Flags, Inc. (OTCBulletinBoard: SIXFQ) , the world's largest regional theme park company, announced today that it will expand its partnership with Nintendo and provide theme park guests with the unique opportunity to play the upcoming Wii Sports Resort(TM) video game. The game features 12 different fun sports activities like archery, basketball and table tennis that everyone in the family can play and comes with the new Wii MotionPlus(TM) accessory, which makes games even more precise.
Wii Sports Resort will be showcased daily in the Wii Experience in nine theme parks across the country. In addition, Wii Sports Resort will be featured in an extensive in-park media program including commercials on Six Flags TV and its Jumbotron Network as well as signage and online presence on www.sixflags.com.
Wii Sports Resort will be available for visitors to play beginning July 4th weekend, prior to the game's retail launch date of July 26th.
The nine participating Six Flags theme parks are:
"We're excited to expand our partnership with Nintendo and bring this exciting pre-launch opportunity to our entertainment-seeking guests," said David McKillips, Six Flags SVP of Corporate Alliances. "As proven over the last two seasons, Six Flags continues to provide an effective mix of brand exposure and experiential marketing benefits to help drive awareness, sampling and, ultimately, sales for our partners."