He says EA will fail because they don't cater to the mature audience, which makes up 20% of the market. That might sound like much until you look at what makes up the other 80%. Games rated 12 and under. That's the market Nintendo and EA are going for, that's the market that produces the big money. Also, a big HAHA to his prediction that Activision will win. Erm, last time I checked catering to both audiences isn't worth anything if the games you're catering with are major crap.
Also, isn't 007:EON rated 16/M?