According to
Gamesindustry.biz Infinium Labs is giving the Phantom away for free.
The best way I can think to explain it is like companies do with cell phones. ie. give the phone away for virtually nothing and make you sign up for a timed contract to use their games service, and charge you for the games seperately.
Pics of the new cosole's redesign at link, and the infinuim labs site has been updated.