I think its more sad that NoAus has admitted to screwing up this time around, and has done nothing else! Sure, they plug the first party games well, and they sell pretty well down here.
But they should do more to support third party games in PAL territories, because there just isn't enough publishing done. Sure, the market for Gamecube is small here, but with a bit of advertising and word of mouth, they'd get more sales. Guaranteed.
Example: Resident Evil 2 & 3. Apart from a couple of print ads, I haven't heard boo from these games. Classics re-released. Shame they're expensive ports, but why not plug them? Too afraid to shake the kiddy image?
But in terms of achieving a profit, they have to spend money to make money.
EDIT: And Termin8, here's what they should be releasing GC2 with:
Mario 128 (if it's as revolutionary as Mario 64 was, this'll be a smash)
Metroid Prime 2 (make it so polished you can see yourself instead of Samus in the visor!)
Too Human (the eternally delayed game)
Pokemon RPG (don't tell me someone isn't making it)
Zelda Game (not WW sequel, something more like Spaceworld demo - WW wasn't evil enough. Jellies? Aurgh!)