The First Penguin Award is for innovators who dared to try something new/different in gaming before anyone else. Previous winners included Chip Morningstar and Randy Farmer (who created Habitat/Club Caribe, the 1st online virtual world in 1985), Hubert Chardot (created Alone in the Dark in 1992, the precursor to the survival horror genre) and David Crane, Larry Kaplan, Jim Levy, Alan Miller and Bob Whitehead (founders of Activision in 1980, the first 3rd party game developer).
If you're part of the IGDA, go over and submit some nominees now so you can be part of the final voting process!