Believe it, Bandai Namco has two games coming out the same day for some reason.
http://www.nintendoworldreport.com/news/54068/jump-force-launching-on-august-28-in-america
The last Friday in August is going to be a busy one for Bandai Namco.
Jump Force, the anime crossover brawler, will launch for Switch on August 27 (Japan) and 28 (rest of the world). The Switch version will launch for $49.99 and also have all of the "Season 1" DLC characters from the PlayStation 4 and Xbox One versions.
BN have previously announced that soccer RPG Captain Tsubasa: Rise of the New Champions would kick off on Switch on the same day.