Ian, I believe it was Replay magazine that review Eternal Darkness a whole 3-4 months before actual release. They gave it 6 or so, which on the birght side is a very good score for an unfinished game.
This doesn't surprise me at all nowadays. EGM has been known to review Beta copies as final products. And just recently, Gamespot had a review pulled because they reviewed some MMORPG (Savage Realm, or something like that) after only playing it for 2 hours. How we know this? The reviewer gave it a bad score and the company retaliated with log records showing the reviewer's account was only logged on for a very short amount of time. Now, I'm not saying the game was perfect, nor am I saying that there is an amount of time you MUST play a game before you say it's crap, but this guy is PAID to write reviews for games, and it is quite obvious that he did not play it that much, and is therefore unfit to review it.
On ther other hand, MMORPGs are very difficult to review, becuase you gan get attached to them and then you now have a sorta skewed vision of the game. And yes, there is something to be said about the deadlines involved in the game magazine journo biz. But I don't find that to be an excuse for compromising your journalistic integrity. It is better to be late with the truth than early with a lie.