It has never failed to surprise me how dense people can be, and society seems to get even more so with every passing day. People can market anything, no matter how ridiculous, and ask too high of a price and yet people will still buy it if it has a picture of a movie character, a logo from something popular, or has something like "NEW" slapped on the front. They would buy glow-in-the-dark sunglasses if they were HULK glow-in-the-dark sunglasses.