Even ignoring how stupid it was to fire Gunn over decade old tweets, Disney set a bad precedent. Without a reversal, it gave power to people outside the company, who may not even care about Disney’s products. Is that worth potentially wrecking a franchise and alienating fans, crew, and actors of said franchise?
Bring him back, make him pen yet another apology, and more importantly, grow a fucking spine. Would it have been so hard to say, “We are investigating this matter and will address it with James Gunn privately.” Don’t get held hostage by an Internet mob. This was an easy PR win for Disney, and they fumbled it big time. Downplay what is already not a big deal because it isn’t like Gunn is Bill Cosby, and turn it into something positive. Praise Gunn as an artist, have him apologize again and maybe give some lectures to some organization related to groups he may have offended, and donate money to charity. Boom, no one would remember it a week later.