Topic: Wii U Logo for E3 2012 Confirms the Name Is Final

[NWR_Neal]

Yes, wiiully.

http://www.nintendoworldreport.com/news/30292

Nintendo posted an image of the Wii U logo on their press site confirming that the Wii U will not undergo any name change at E3.

The logo was also put up on the company's new Wii U Facebook page, which includes a video from Nintendo of America President Reggie Fils-Aime.

The logo is mostly unchanged, but the "U" is now slightly less green (rgb(0, 150, 200) instead of rgb(0, 172, 202)), while the shade of gray is left unchanged. The logo's file name is similar to last year's E3 Wii U logo, except instead of 2011, it says 2012. There was some hullabaloo over the logo being taken down and put back up, but that appeared to be nothing more than a technical hiccup, as the logo is on both Nintendo's press site and the new Wii U Facebook page.

The Wii U trademark is disputed in the UK by Information Technology Junction Limited over its "U" trademark for advertising and blogs, but Nintendo was granted the trademark for other product categories. The dispute will not be resolved until June or July.

[broodwars]

Bleh. Watch for a repeat of Reggie's "We'd like to thank all of you who wrote us telling us you loved the name...both of you" joke from Nintendo's E3 Conference back at the Wii's launch.

[NintendoFanboy]

Ths is a N64 repeat. Nintendo's stubborness will be their undoing, again.
N64, they stubbornly stayed with cartridge, and the WiiU they stubbornly
keep a name that confuses the casual, and turns the Hard core off, cause the
Wii had nothing for them and the WiiU is anextention of that.
Love you Nintendo, but stubbornness has always hurt people in this industry.
$600 PS3 anyone?

[Adrock]

The name will cause some confusion. However, I'm hoping they do something with the design of the console even just a color change because while the current design itself isn't bad, it just looks like a Wii redesign instead of a new console. That AND the similar name is just asking for trouble.

[nickmitch]

I don't think the same will be that confusing. Wii is a brand. When casuals hear about Wii U, they'll ask what that is and will hopefully see it as a new system. Nintendo might want to reconsider the design of the console to differentiate it a little bit. I remember some confusion about it last year.

[Mr.Nintendofanatico]

After a year... I'm already used to the Wii U name. What the heck !

[Adrock]

The name is confusing because Nintendo called everything Wii [something]. It sounds like a peripheral. Apparently, a lot of people were confused by the 3DS and that had a number in it denoting sequentiality. Wii U kind of sounds like an educational game.

[motang]

Wonder if Nintendo will be forced to change the name in UK.

[BlackNMild2k1]

Most of the trademark issues are resolved, they won't be changing the name.

Love it or hate it, it's here to stay.

[Luigi Dude]

The name is confusing because Nintendo called everything Wii [something]. It sounds like a peripheral. Apparently, a lot of people were confused by the 3DS and that had a number in it denoting sequentiality. Wii U kind of sounds like an educational game.

The 3DS confusion doesn't exist anymore since sales increased greatly after the price dropped and Mario 3D Land and Mario Kart 7 were released.  This shows the name wasn't the problem but the price and lack of major games that caused the early 3DS sales to be so poor.  Now there might have been some people who were confused early on but as soon as they tried to buy the newest Mario games and found out they wouldn't work on a regular DS, they learned the 3DS was a new needed system.

As long as the Wii U has a reasonable price and some killer apps at launch, people won't be confused by the name.  If people want to play the newest Wii Sports or Mario game this November, they'll find out soon enough they'll need the Wii U to play these games now.

[AV]

boooo 


I was hoping for something clever like NEWii or Ultra Wii or even Super Wii or Wii2.0 is better than WiiU which the U has no reasoning behind it. What does the U stand for? Touch screen controller?


Any chance it's just for Japan and America gets a new name?


NES vs. Famicom anyone

[BlackNMild2k1]

The 3DS confusion doesn't exist anymore since sales increased greatly after the price dropped and Mario 3D Land and Mario Kart 7 were released.  This shows the name wasn't the problem but the price and lack of major games that caused the early 3DS sales to be so poor.  Now there might have been some people who were confused early on but as soon as they tried to buy the newest Mario games and found out they wouldn't work on a regular DS, they learned the 3DS was a new needed system.

As long as the Wii U has a reasonable price and some killer apps at launch, people won't be confused by the name.  If people want to play the newest Wii Sports or Mario game this November, they'll find out soon enough they'll need the Wii U to play these games now.

I don't agree with that, but because of anecdotal evidence of people still not being aware that the 3DS is not just a 3D version of the DS/i

Just as people are still not aware that the Wii U is not just an add on for the Wii.
But the suggestions you made coupled with a better Awareness and Marketing campaign and a slightly new look for the system itself, could go a long way.

Any chance it's just for Japan and America gets a new name?

NES vs. Famicom anyone

To my understanding, publication of the trademark for dispute doesn't happen in the US till next month, but I don't think anyone in the US has contested it to this point, so there shouldn't be a problem.


Learn to love it

[Stogi]

I actually think Nintendo shouldn't drastically alter the Wii U system. Just like Apple, Nintendo pretty much nailed the look of their system (we all agree that the Wii is the best looking system to date). All they should do now is perfect it.

[MegaByte]

Any chance it's just for Japan and America gets a new name?

This article is about the American press site and Facebook page.

[Ceric]

I actually think Nintendo shouldn't drastically alter the Wii U system. Just like Apple, Nintendo pretty much nailed the look of their system (we all agree that the Wii is the best looking system to date). All they should do now is perfect it.

The problem there is Apple has a Zealot following that now encompasses the Media looking for any difference in there products.  They called the newest iPad "The New iPad" and the media know the different because there hungry for the littlest of Apple news.  Nintendo doesn't have the clout with the Media for that.


Most people I talk to outside of this forum sphere:


1) Don't know Nintendo has a New Console coming
2) Know of the WiiU, but Don't know Nintendo has a New Console coming
3) Been listening to the Media that seems to swear this is an Accessory


The sad part is Nintendo Marketing doesn't seem to want to combat these perceptions at all.  That is why I'm against the WiiU name.

[NWR_insanolord]

I'm not a huge fan of the name "Wii U," but at the same time I haven't heard anyone come up with a name that's better (that's including in this thread, and all the other threads we've had here where it's come up).

I actually think Nintendo shouldn't drastically alter the Wii U system. Just like Apple, Nintendo pretty much nailed the look of their system (we all agree that the Wii is the best looking system to date). All they should do now is perfect it.

The problem there is Apple has a Zealot following that now encompasses the Media looking for any difference in there products.  They called the newest iPad "The New iPad" and the media know the different because there hungry for the littlest of Apple news.  Nintendo doesn't have the clout with the Media for that.


Most people I talk to outside of this forum sphere:


1) Don't know Nintendo has a New Console coming
2) Know of the WiiU, but Don't know Nintendo has a New Console coming
3) Been listening to the Media that seems to swear this is an Accessory


The sad part is Nintendo Marketing doesn't seem to want to combat these perceptions at all.  That is why I'm against the WiiU name.

Nintendo's marketing went silent until now. I think we'll see a lot stronger push that makes clear the difference following E3 in the buildup to launch.

[Ceric]

...
Nintendo's marketing went silent until now. I think we'll see a lot stronger push that makes clear the difference following E3 in the buildup to launch.

Agree, but there has already been a year of damage.

[Adrock]

I don't like the Wii U name but I'm used to it. Almost every suggestion except Super Wii has been better than Wii U and that's simply on par with Wii U. It's suffers from all the same issues as Wii U. The name itself doesn't really matter to me because I know what it is and have pretty much decided to be there at launch. I'm aware because I'm a gamer and I follow gaming news sites/BlackNMild2k1's posts. Sounding stupid isn't a problem to me. I think Xbox 360 and Vita for example sound stupid but people know what they mean. Unfortunately, if the name Wii U causes confusion, that indirectly affects me. Anything that may negatively affect the console's performance is reason for concern.

[Kytim89]

Super Wii.

[BlackNMild2k1]

Stop It Kytim....

[Kytim89]

Stop It Kytim.... :

I just really hate that name "Wii U." I guess I could always grind off the logo and replace with it with what I like, which is? You guessed it: Super Wii. I refuse to except anything else. It is linguisticlly bad and will confuse the hell out of people.

[ThomasO]

I was hoping for something clever like NEWii or Ultra Wii or even Super Wii or Wii2.0

Yes, those names are very clever (and original to boot)! You can see the careful thought that went behind them.

[BlackNMild2k1]

Wii ^tu would be clever.

[Discostew]

Going from Wii to Wii U won't be any less confusing than going from PS to PS2.

[Oblivion]

Ths is a N64 repeat. Nintendo's stubborness will be their undoing, again.
N64, they stubbornly stayed with cartridge, and the WiiU they stubbornly
keep a name that confuses the casual, and turns the Hard core off, cause the
Wii had nothing for them and the WiiU is anextention of that.
Love you Nintendo, but stubbornness has always hurt people in this industry.
$600 PS3 anyone?

lolwut

It's a name. Not a medium. Not an outrageous price point.