PS4's goal is to be the king of your living room, one device to do everything. Microsoft's goal is as it has always been, to spy on you by any means available to them and sell it to the highest bidder. MS just screwed up and made their intentions too obvious this time.
Neither are in the video game business to "make money" off their gaming machines, they have always had secondary goals attached to that, they use gaming as a gateway to their secondary goals. MS wants Windows on every device in your house, Sony wants to make every device in your house.