That pricing on the Xbone controller truly is a rip-off, at least at first. On the one hand, you have a pretty ludicrous $75 price to get yourself set up with a controller & charging cable, whereas Sony will sell you what's generally considered in the press to be a superior self-charging controller for only $60.
The one thing I will give Microsoft on this is that within a few years you will probably have to replace that Dualshock 4 because the non-replaceable battery will die, just like the Dualshock 3's did. At that point, you're looking at a $60 replacement controller, whereas you pay that one fee upfront with the Xbone's controller and you're set for the life of the console (provided you're willing to play with the controller always connected by the Charge & Play cable). If you want to play wireless, there will probably be replaceable charging packs just like the 360 had that will cost less than a PS4 to replace.
So yeah, while that pricing is bad, Microsoft's route could prove to be more economical for the player in the long-term.