Overall, if there was two words I'd use to sum up as the keys to this EA Press Conference, they'd be "professional" and "momentum". They said at the start of the show that they had 10 games to show off from 10 different developers, and they just kept moving through the presentation until they'd shown off all 10 of them. No one game (except for Madden, IMO) had too much screen time, and even if I wasn't interested in the games I never felt like I was being talked down to. And "THREEEE DEEEE!!! was only mentioned once. Definitely a fresh air of competence after the disaster that was Microsoft's Press Conference. My only complaint is that, aside from Need for Speed, there were really no surprises. We already knew about nearly all of these games. And no Mirror's Edge 2 is troubling. That Dead Space 2 footage revived my faith in that game, though, which had been low ever since I heard about the new multiplayer mode and the intent to make this more "action"-y.
Looking forward to the Ubisoft Press Conference after I get home from work tonight.