I think its more of driving by a building under construction and the sign by the road says 'Taco Bell', and you start salvating at the idea of having some tacos. But when the place opens and you rush inside, the menu is nothing but variations of the taco salad. No tacos. No burritos. And the only drink is milk.
The trouble is the grocery store next door already has taco salad and milk in their deli. And the same with the drive-thru next to that. And so on.
Is Dead Space a taco salad? Yes, but with bacon bits sprinkled on top. Would I rather a double cheeseburger with bacon strips? Hell yeah!
I can agree with this comparison. Whether or not you like taco salad, it's gotta be pretty perplexing to walk into a "Taco" joint and find no real tacos on the menu. However, to be more accurate, I think taco salads actually aren't sold at the grocery stores and drive-thrus nearby. In fact, this is the only place I can think of getting a taco salad, save some rather exotic alternatives which make me pay by-the-bite...
This was my exact point. EA doesn't keep all $60 of the retail price and they don't get to count it as revenue. I don't know where Kairon figured $43 per unit, but I'm willing to accept that he might know more about it than me. (I would have guessed it's even lower considering they have to give a nice chunk of the MSRP to the retailer as well as royalty fees to Sony and Microsoft.)
Actually, that's a guess on my part too. Or at least, someone on the internet who seemed to know what he was talking about threw out the $43 number, and I thought it sounded a decent guess and appropriated it. Beforehand, my thinking was that publishers would earn more money on a $60 game.
So uh... to reiterate, complete guess.