Author Topic: Nintendo Console Sales are Robust Despite the U.S. Recession  (Read 13321 times)

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Offline Kairon

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #25 on: December 10, 2008, 03:37:32 AM »
Time and time again, I see the word "family" popping up on these sales stories. I think the Wii is in a good place with its focus on gamers from 5 to 95. I also wonder where people get this argument that "casuals will be the first to abandon videogames in a recession." It sounds very convincing, but I've yet to see proof.
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Offline GoldenPhoenix

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #26 on: December 10, 2008, 04:12:44 AM »
Time and time again, I see the word "family" popping up on these sales stories. I think the Wii is in a good place with its focus on gamers from 5 to 95. I also wonder where people get this argument that "casuals will be the first to abandon videogames in a recession." It sounds very convincing, but I've yet to see proof.

Heck the board game industry is still sticking around. That has always been a more casual (and expensive) hobby (I still love board games).
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Offline NWR_pap64

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #27 on: December 10, 2008, 04:17:51 AM »
Well, I think they believe that with the economy slowing down families might cut the purchase of luxury items in order to stay afloat. Since videogames fall under luxury items they suspect that overall sales might slow down.

But the thing is that the economy has been down the crapper for years now and sales have not slowed down.

Wii Fit is a 90 dollar purchase that's been out since May. Its still selling. Mario Kart Wii was released last April. Its still selling.

Once again, this is a stunning feat that despite shortages, big releases, the economy and overall core hate these titles keep selling the way they do. Stunning...
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Offline KDR_11k

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #28 on: December 10, 2008, 04:43:49 AM »
Heck the board game industry is still sticking around. That has always been a more casual (and expensive) hobby (I still love board games).

The board game industry is as casual as the observer, someone who only cares about the "classics" like Monopoly or Scrabble sees an industry only producing the "classics", someone who wants to kill a few minutes probably goes with card games while those who want a big, complex game read this list. Wait, hardcore boardgaming? Yes, it happens.

Offline UltimatePartyBear

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #29 on: December 10, 2008, 01:02:45 PM »
People need entertainment even more when times are tough.  They save money by bankrupting Ford and GM instead.

Offline vudu

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #30 on: December 10, 2008, 02:27:48 PM »
Jesus Christ...

First off, I don't see a lick of arrogance anywhere. I've seen WORSE. Iwata is just pleased that despite tough economic times people are still buying games. What did just expect in a POSITIVE PR statement?

QTF

This is a statement made to Reuters, not to EGM.  They're not being arrogant, they're trying to increase the value of their stock.

A CEO's job is to make money for the company's owners.
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Offline King of Twitch

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #31 on: December 10, 2008, 02:28:57 PM »
Quoted Tor Fruth?
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Offline vudu

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #32 on: December 10, 2008, 02:39:31 PM »
YSE
Why must all things be so bright? Why can things not appear only in hues of brown! I am so serious about this! Dull colors are the future! The next generation! I will never accept a world with such bright colors! It is far too childish! I will rage against your cheery palette with my last breath!

Offline EasyCure

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #33 on: December 10, 2008, 03:09:24 PM »
Jesus Christ...

First off, I don't see a lick of arrogance anywhere. I've seen WORSE. Iwata is just pleased that despite tough economic times people are still buying games. What did just expect in a POSITIVE PR statement?

QTF

This is a statement made to Reuters, not to EGM.  They're not being arrogant, they're trying to increase the value of their stock.

A CEO's job is to make money for the company's owners.

The statement wasn't even that fucking bad, so anyone claiming it as arrogance needs to STFU already. I don't need to write a long post here cuz Pap and vudu already said it, and I don't want to write more becuase I'll work myself up over nothing.

Quote from: Iwata
When the economy is strong, people tend to buy three things from the top of their wish list. But when things are bad, people often buy only the first thing on their list... Fortunately for us a lot of shoppers put our products at the top of their list.

Compare what this man said to a statement like "our fans will get second jobs to purchase our product." Iwatas quote is actually a pretty humble "thank you" to consumers rather than a "**** everyone else, we get ours! WE GET OURS!"

I honestly don't see where these claims of arragance are coming from.
 
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Offline Urkel

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #34 on: December 11, 2008, 02:05:31 AM »
Hey guys, you know why Nintendo is boasting about their sales more than they used to?

Come closer and I'll whisper this secret to you.

Closer.

Clooooser.

Good. Are you ready to hear this?

BECAUSE THE GAMECUBE DIDN'T SELL JACK FUCKING ****!

They weren't being humble then, and they aren't being arrogant now. They simply didn't have anything to crow about all those years. Seriously, you're going to begrude Iwata because he's actually commenting on record breaking sales during tough economic times? Really?
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Offline NinGurl69 *huggles

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #35 on: December 11, 2008, 02:30:23 AM »
neither did xborx
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Offline AV

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #36 on: December 11, 2008, 02:49:42 AM »
Time and time again, I see the word "family" popping up on these sales stories. I think the Wii is in a good place with its focus on gamers from 5 to 95. I also wonder where people get this argument that "casuals will be the first to abandon videogames in a recession." It sounds very convincing, but I've yet to see proof.

DSi is proof. DS Lites stopped selling because guess what everyone had one. Sooner or later everyone who wants a Wii will have one. After DS Lite sales fell DSi was born as a cheap gimmick to get out more sales.

I wonder about software sales, I think that might take a huge dip.

I just find it hard to believe this is a long term sustainable business model.

Offline Kairon

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #37 on: December 11, 2008, 04:27:00 AM »
Time and time again, I see the word "family" popping up on these sales stories. I think the Wii is in a good place with its focus on gamers from 5 to 95. I also wonder where people get this argument that "casuals will be the first to abandon videogames in a recession." It sounds very convincing, but I've yet to see proof.

DSi is proof. DS Lites stopped selling because guess what everyone had one. Sooner or later everyone who wants a Wii will have one. After DS Lite sales fell DSi was born as a cheap gimmick to get out more sales.

I wonder about software sales, I think that might take a huge dip.

I just find it hard to believe this is a long term sustainable business model.

How do those two things relate?
Carmine Red, Associate Editor

A glooming peace this morning with it brings;
The sun, for sorrow, will not show his head:
Go hence, to have more talk of these sad things;
Some shall be pardon'd, and some punished:
For never was a story of more woe
Than this of Sega and her Mashiro.

Offline EasyCure

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #38 on: December 11, 2008, 11:00:22 AM »
Time and time again, I see the word "family" popping up on these sales stories. I think the Wii is in a good place with its focus on gamers from 5 to 95. I also wonder where people get this argument that "casuals will be the first to abandon videogames in a recession." It sounds very convincing, but I've yet to see proof.

DSi is proof. DS Lites stopped selling because guess what everyone had one. Sooner or later everyone who wants a Wii will have one. After DS Lite sales fell DSi was born as a cheap gimmick to get out more sales.

I wonder about software sales, I think that might take a huge dip.

I just find it hard to believe this is a long term sustainable business model.

How do those two things relate?

Beat me to it. Mr. Vega must be reading a different thread...
February 07, 2003, 02:35:52 PM
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Offline GoldenPhoenix

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #39 on: December 11, 2008, 12:48:56 PM »
Time and time again, I see the word "family" popping up on these sales stories. I think the Wii is in a good place with its focus on gamers from 5 to 95. I also wonder where people get this argument that "casuals will be the first to abandon videogames in a recession." It sounds very convincing, but I've yet to see proof.

DSi is proof. DS Lites stopped selling because guess what everyone had one. Sooner or later everyone who wants a Wii will have one. After DS Lite sales fell DSi was born as a cheap gimmick to get out more sales.

I wonder about software sales, I think that might take a huge dip.

I just find it hard to believe this is a long term sustainable business model.

But throwing money down the gutter and suffering substantial losses on each console sold is a sustainable business strategy.
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Offline KDR_11k

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #40 on: December 11, 2008, 02:44:46 PM »
Time and time again, I see the word "family" popping up on these sales stories. I think the Wii is in a good place with its focus on gamers from 5 to 95. I also wonder where people get this argument that "casuals will be the first to abandon videogames in a recession." It sounds very convincing, but I've yet to see proof.

DSi is proof. DS Lites stopped selling because guess what everyone had one. Sooner or later everyone who wants a Wii will have one. After DS Lite sales fell DSi was born as a cheap gimmick to get out more sales.

I wonder about software sales, I think that might take a huge dip.

I just find it hard to believe this is a long term sustainable business model.

OBJECTION!

Everyone WHO WANTED A DS had a DS. The thing's nowhere near reaching 100% saturation of the population. The DSi reached people who didn't want a DS before. What else do you expect to happen, should they just sit back and say "well, hardware sales are down, let's live with this"? They thought "hardware sales are going down, how can we get more customers?". When a product stops selling YOU DO SOMETHING. When you've sold to all customers you can reach YOU REACH OUT TO NEW ONES. Sitting on your ass doing nothing is NOT A SUSTAINABLE BUSINESS MODEL. Actively working to improve any weaknesses you have like slowing hardware sales IS A SUSTAINABLE STRATEGY.

You're just whining that noone's pandering to you and wish that was a bad business strategy. Well guess what? IT'S NOT. You are no market force and by casting off the belief that hardcore gamers and their review magazines are what matters Nintendo won. The hardcore were always whining about crap like "kiddie" or "casual" or whatnot. Well, guess what, a bunch of spoiled divas aren't an effective customer base. Those who had cast of the belief before have made big money before. How many people cried that WoW was "casual" and that people should play EQ/UO/whatever? Why are flash games so popular? Because the spoiled divas were in power, they dictated game designs and the vast majority was left wondering WTF is going on!

Offline NWR_pap64

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #41 on: December 12, 2008, 12:55:40 AM »
Yeah, we all know what happened when Nintendo focused only on its core fanbase.

In fact, let's go back in time...

When the NES was released it was marketed as a toy that everyone could play. It aimed at an audience that felt burned by Atari and were ready to give up on gaming altogether. We had groundbreaking titles like Super Mario Bros., Legend of Zelda, Metroid and many, many more. The challenge and ease of use led them to become masterpieces and gaming was brought back to life.

The SNES was an extension of this, but with strong third party support and a competitor (Sega) forcing them to innovate harder they gained even more new players while keeping its existing fanbase happy.

The N64 was perhaps the beginning of the temporary fall. Yes, the system did innovate 3D gaming, but the cartridges scared many third parties away, and it took many fans with them. It was still a strong competitor, but everything the PSone did outshine it, even if the graphics were crappy and the FMVs weren't all that great.

The Gamecube focused ONLY on its fanbase, with gimmicks that would only appeal to them and games that were barely innovative and felt rushed and incomplete. It kept releasing gimmicks and features that only the true core would adopt (GC/GBA connectivity, e-reader cards, GBA player etc.). Comparing the GC to the PS2 and XBOX things DID look better. Nintendo was too focused on its core franchises and fanbase.

With the Wii they decide to screw convention and decided to look at the people who weren't gaming at all, people who felt bald space marines, criminals and even quirky plumbers were too silly or conventional.

This is something that Sony did back in the day with the PSone. They sold games at people who thought games were too dorky for them. And thanks to that they became a hit.

Are we quick to forget that the original Gameboy also aimed at a blue ocean audience? Tetris is the best selling and revered GB game ever, and its essentially a casual title (Tetris DS was labeled as a "touch generations" title a few years back).

Nintendo has always sold games towards a big audience, starting with the NES, a strategy they needed to use if they wanted people to get back to gaming after the big videogame crash.

In fact, Sean Malstrom once said that there was the chance that the hardcore gamers complaining about the Wii being too focused on casual ganing most likely grew up with the N64 and GC, two consoles that tried hard to only appeal to its core fanbase.

In fact, lets go back even further. The original Pong was a game aimed at families and children. It became a favorite activity among the people who could afford the systems. Many classic arcade games reached classic status because they were easy to learn and could be enjoyed in small bursts.

The problem is that fans turned gaming into a dorky, elitist activity with the goal of making them bigger and better FOR THEM. The reality is that gaming reached where its at now because the first games ever made were sold towards everyone who understood the concept and could pick up the controller.

Nintendo is trying to keep this alive with the Wii and DS while still keeping the core happy. The Wii sounds like a step back because it decided to make family gaming a norm once more rather than the "bigger, badder, prettier" mantra the other consoles are faithfully following, and even they admit that there's something to "casual gaming" after all.
« Last Edit: December 12, 2008, 12:58:16 AM by pap64 »
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Offline GoldenPhoenix

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #42 on: December 12, 2008, 01:00:49 AM »
Pap pwns everyone again.
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Offline Kairon

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #43 on: December 12, 2008, 01:39:26 AM »
I've often thought that those who crucify Nintendo for failing its fans have forgotten how little such fans rewarded Nintendo during the GameCube era.
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A glooming peace this morning with it brings;
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For never was a story of more woe
Than this of Sega and her Mashiro.

Offline NWR_pap64

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Re: Nintendo Console Sales are Robust Despite the U.S. Recession
« Reply #44 on: December 12, 2008, 02:26:25 AM »
I've often thought that those who crucify Nintendo for failing its fans have forgotten how little such fans rewarded Nintendo during the GameCube era.

I could go into exact detail why many of the fans complaining about the Wii are hypocrites.

First, Nintendo heavily advertised GC/GBA connectivity, and released games that made heavy use of them (Four Swords Adventures, Crystal Chronicles). When this happened gamers and critics everywhere said that this was a foolish idea that was too much of a hassle. Now, the DS can connect to the Wii effortlessly, but Nintendo decided not to lean heavily on it. In other words, the option was there but it wasn't needed . Now gamers are complaining that Nintendo has NOT utilized DS/Wii connectivity enough, when they KNOW that this idea failed badly during its heyday! So they complain that its too gimmicky, and now its hardly used.

Second, it amazes me that people call both the Wii and DS gimmicky when Nintendo has done much worse. The Gamecube had the e-reader, the GBA player, the GC/GBA link cable, the bongos and finally microphones. None of these proved to be highly successful as neither Nintendo nor third parties used them much. With the touch screen and the motion controls Nintendo managed to make them compelling features that didn't require additional purchases and were easy to program for. They might still be gimmicky but proved successful for people to invest in.

Third, peripherals. Yes, the Wii has a lot of them, many created by Nintendo. But are we quick to forget that the NES also had them in droves? The power pad, ROB, the zapper, the power glove, the NES advantage and many more were created to attract new audiences using different control methods. Not all of these worked and many were quickly forgotten, but are looked upon with fondness and nostalgia.

Finally, Nintendo was HEAVILY criticized for relying too much on its franchises. Mario was whored a lot during the N64 and GC eras. The N64 and GC actually received two Zeldas each, something unheard of back in the day. And don't even get me started on Pokemon...

Now, the issue is that Nintendo is IGNORING these franchises in favor of more casual new IPs. The reality is that Nintendo has released more core titles this generation than before. The Wii received a Zelda title at launch. The following year it got Metroid Prime 3 and Mario Galaxy. This year saw the release of Super Smash Bros. Brawl and Mario Kart Wii, two of Nintendo's biggest multiplayer titles with online play, back to back, again something unheard of.

Finally, we saw the return of classic Wario in fine form, something players have been yearning for ages. It wasn't a perfect game, but goddammit it was classic treasure hunter Wario! And in 2D!

Then, its been confirmed that they might start bringing back old franchises with the announcement of Punch-Out, and will actually release sequels to small, niche, cult titles in the form of Trace Memory 2 and Sin and Punishment 2.

Not to mention that WiiWare and VC support has been very strong with rock solid and amazing titles coming from unexpected places.

So Nintendo was heavily criticized for its over-reliance of core franchise, and now they are angry that Nintendo for once decided to try something new and its "ignoring" their core titles.

So when Nintendo focuses too much on the core, its a problem. When they decided to focus on other players, its a problem.

Urkel is right. Nintendo is a company, and companies like to seek as many customers as possible, because if they focus on just one demographic their product loses universal value. To believe that Nintendo had to work exclusively for US is being naive and ignorant of the business world.

When Nintendo focused on just the core they nearly disappeared. Be grateful that thanks to the DS and Wii they can be around for years to come and Mario and Zelda will still be around.
Pedro Hernandez
NWR Staff Writer