Author Topic: Ubi Soft teaches girls how to be women.  (Read 8177 times)

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Offline Mashiro

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Ubi Soft teaches girls how to be women.
« on: August 07, 2007, 07:26:14 PM »
and the winner for most sexist game of the year? nay-the decade? UBI SOFT!

Kotaku: Ubisoft Puts Women In Their Place

Honestly what girl would buy these games?

Offline Chozo Ghost

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RE: Ubi Soft teaches girls how to be women.
« Reply #1 on: August 07, 2007, 07:47:56 PM »
Ubisoft has always led the way in third party innovations on Nintendo hardware. Maybe this is going a bit too far, but time will tell.
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Offline Kairon

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RE:Ubi Soft teaches girls how to be women.
« Reply #2 on: August 07, 2007, 07:50:27 PM »
OMG.

I thought it would be a Japanese game. But it isn't!

OMG!
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Offline WalkingTheCow

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RE:Ubi Soft teaches girls how to be women.
« Reply #3 on: August 07, 2007, 10:25:11 PM »
Yeah, saw this earlier. My first reaction was to laugh considerably. . . and then the more I thought about it I just got annoyed and incredulous.

This is AMAZING! I mean is this really going to go allowed to go through!?

Babies, fashion and cooking. Wow.

Offline Kairon

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RE: Ubi Soft teaches girls how to be women.
« Reply #4 on: August 07, 2007, 10:30:54 PM »
In the interest of full disclosure, that link mentions a figure skating game in the future. THAT game I'll get.
Carmine Red, Associate Editor

A glooming peace this morning with it brings;
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Go hence, to have more talk of these sad things;
Some shall be pardon'd, and some punished:
For never was a story of more woe
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Offline WalkingTheCow

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RE:Ubi Soft teaches girls how to be women.
« Reply #5 on: August 07, 2007, 10:44:12 PM »
To: christophe.grandjean@ubisoft.com /  jaime.borasi@ubisoft.com

Subject: Re: Imagine series/sarcasm

Hi, I thought I would get in touch with you in regards to Ubisoft's upcoming Imagine series for the Nintendo DS. I'm sure you are busy so I'll get to the point. I'm very pleased to see Ubisoft making an effort to put women in their place. Making and caring for babies, doing their best to keep up their physical appearance and cooking meals for us men is exactly what women should be doing and I'm glad to see Ubisoft reinforcing these fundamentals while they are young. It's thanks to initiatives like this that the impressionable young women of today will one day be the loyal, sexily-clothed, meal-preparing, baby factories of tomorrow.

(also I like it when they figure-skate)

Thank you and I look forward to Imagine: Getting Out of the Way and Shutting Up Because your Husband is Very Busy.

Offline Mario

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RE: Ubi Soft teaches girls how to be women.
« Reply #6 on: August 08, 2007, 12:10:36 AM »
WTF are you guys talking about? What women aren't interested in babies, cooking and fashion? Get off your god damn high horses.

Offline Smoke39

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RE: Ubi Soft teaches girls how to be women.
« Reply #7 on: August 08, 2007, 12:24:20 AM »
These games are stereotypical, but they don't seem any more sexist than dolls or toy ovens to me.
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Offline Ian Sane

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RE: Ubi Soft teaches girls how to be women.
« Reply #8 on: August 08, 2007, 05:47:44 AM »
It's sexist because there's no equivalent for males, dammit!  Where's my game to teach me how to fix a car, barbeque, and dispose of spiders that make their way into the house?  Oh yes and there needs to be a noise checker game.  Checking out weird noises in the house is a very defined men's duty.

I agree with Smoke39 in that these are more stereotypical than offensive (it's not like cooking and raising children are some horrible demeaning jobs).  I'm more offended that anyone thinks these games will sell.

The fashion one might sell though.  You hear all this stuff about women's lib and yet every weekend the mall is packed with females buying clothes.  Fashion isn't just some male opposed prison or anything like that.  Girls like clothes and shoes and stuff like that.  Who looks at a women's feet?  I never do yet every girl I've ever dated owns like 50 pairs of shoes while I own like five, and that's including work boots.  If fashion is just because of a woman's "job" to be pretty for guys they're being very inefficient about it.

These games just represent the struggle of making videogames for females.  You kind of have to go with stereotypes.  Male oriented games follow stereotypes, too.  They're all sports or racing or some form of violence.  It's just that virtually no men react negatively to male stereotypes so no one thinks twice when something comes out that follows those stereotypes.  The second you think "I'm going to make a game for this demographic" you immediately have to generalize.  That's probably why the best "girl games" are stuff like The Sims or Centipede where they just made a game and women happened to like it.  

Offline Spak-Spang

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RE:Ubi Soft teaches girls how to be women.
« Reply #9 on: August 08, 2007, 06:26:11 AM »
Ian Sane:  Those games exist...they are just slightly fictionalized.

How to Games for Guys.

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Race/Fix Cars:  Need for Speed, Nascar, all race cars.
How to succeed in Business: SimCity, Railroad Tycoon, ect

How to have a success relationship: The Sims, and Imagine games for Women.

Offline WalkingTheCow

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RE: Ubi Soft teaches girls how to be women.
« Reply #10 on: August 08, 2007, 08:31:02 AM »
I will say that I'd barely notice any one of these games if not for their combined power. And yes, there isn't anything explicitly sexist about the concept. Undoubtedly we're looking at stereotypical gender roles but not necessarily negative ones. I just think anytime you're generalizing the interests of half the world it seems a bit obscene and unfortunately, the three topics highlighted can come across as male-pleasing-centric. It's very easy to imagine (even if it's not very likely) it being mishandled and made extraordinarily sexist.


Offline Ceric

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RE: Ubi Soft teaches girls how to be women.
« Reply #11 on: August 08, 2007, 11:31:44 AM »
Spak-Spang has taught me I can fix my car by clicking a button.  Seriously though.  I put these games in the educational category.  Their are plenty of books and videos about the same subject and they are not sexist.  I'm wondering what rating the making babies one will get.  That is an adult subject here in the states I think it will get an M here.  Which is sort of funny but appropriate.
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Offline UERD

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RE: Ubi Soft teaches girls how to be women.
« Reply #12 on: August 08, 2007, 01:09:35 PM »
It's funny and kind of stereotypical, but as Ceric said,

Quote

Their are plenty of books and videos about the same subject and they are not sexist.


Unfortunately, it is a biological fact of life that females are more suitable for producing babies than males. So I don't think it's yet time for angry radical feminists to march on Ubisoft's headquarters, flaming bras in hand.
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Offline vudu

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RE:Ubi Soft teaches girls how to be women.
« Reply #13 on: August 08, 2007, 02:02:27 PM »
Quote

Originally posted by: Mashiro
and the winner for most sexist game of the year? nay-the decade? UBI SOFT!
Well, so what? What's wrong with bein' sexy?
Why must all things be so bright? Why can things not appear only in hues of brown! I am so serious about this! Dull colors are the future! The next generation! I will never accept a world with such bright colors! It is far too childish! I will rage against your cheery palette with my last breath!

Offline Mashiro

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RE:Ubi Soft teaches girls how to be women.
« Reply #14 on: August 08, 2007, 02:03:12 PM »
Quote

Originally posted by: vudu
Quote

Originally posted by: Mashiro
and the winner for most sexist game of the year? nay-the decade? UBI SOFT!
Well, so what? What's wrong with bein' sexy?


Absolutely nothing =D

Offline Kairon

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RE:Ubi Soft teaches girls how to be women.
« Reply #15 on: August 08, 2007, 02:23:59 PM »
Quote

Originally posted by: UERD
Unfortunately, it is a biological fact of life that females are more suitable for producing babies than males.


NATURE IS SEXIST!!!

... no, really guys. I'll actually buy a decent figure skating game. Especially if it's a Ouendan-like clone-y thing.
Carmine Red, Associate Editor

A glooming peace this morning with it brings;
The sun, for sorrow, will not show his head:
Go hence, to have more talk of these sad things;
Some shall be pardon'd, and some punished:
For never was a story of more woe
Than this of Sega and her Mashiro.

Offline Infernal Monkey

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RE: Ubi Soft teaches girls how to be women.
« Reply #16 on: August 09, 2007, 01:23:25 AM »
Haha, Kotaku's source is my post in the NeoGAF box art thread. I've just given Ubisoft free advertising.

Offline Louieturkey

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RE:Ubi Soft teaches girls how to be women.
« Reply #17 on: August 09, 2007, 04:52:24 AM »
Quote

Originally posted by: Infernal Monkey
Haha, Kotaku's source is my post in the NeoGAF box art thread. I've just given Ubisoft free advertising.


And your avatar is perfect for the post.

Offline Louieturkey

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RE:Ubi Soft teaches girls how to be women.
« Reply #18 on: August 09, 2007, 05:04:18 AM »
Funny how it's mostly men posting in this thread and getting all up in arms...obviously so we aren't called sexist for not responding in outrage.

With that said:
Quote

Originally posted by: Ian Sane
It's sexist because there's no equivalent for males, dammit! Where's my game to teach me how to fix a car, barbeque, and dispose of spiders that make their way into the house? Oh yes and there needs to be a noise checker game. Checking out weird noises in the house is a very defined men's duty.


Best....quote...ever.  At least by Ian.

Offline ShyGuy

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RE: Ubi Soft teaches girls how to be women.
« Reply #19 on: August 09, 2007, 06:15:34 AM »
Hey, how come our token female cast member hasn't weighed in on this yet?

...Seriously 18days, what do you think?

Offline Arbok

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RE:Ubi Soft teaches girls how to be women.
« Reply #20 on: August 09, 2007, 06:18:08 AM »
Quote

Originally posted by: Ian Sane
It's sexist because there's no equivalent for males, dammit!  Where's my game to teach me how to fix a car, barbeque, and dispose of spiders that make their way into the house?


Clearly Escape From Bug Island was ahead of its time...
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Offline UltimatePartyBear

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RE: Ubi Soft teaches girls how to be women.
« Reply #21 on: August 09, 2007, 07:38:16 AM »
I'm pretty sure killing bugs is one of the oldest of video game genres.  In fact, I played a whole lot of a game specifically about killing spiders back on the Atari 2600!

Offline Infernal Monkey

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RE:Ubi Soft teaches girls how to be women.
« Reply #22 on: August 09, 2007, 12:47:16 PM »

Offline couchmonkey

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RE: Ubi Soft teaches girls how to be women.
« Reply #23 on: August 10, 2007, 03:20:05 AM »
Why Happy Cooking? The Enraged Cooking genre needs equal time!!
That's my opinion, not yours.
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Offline KDR_11k

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RE: Ubi Soft teaches girls how to be women.
« Reply #24 on: August 12, 2007, 02:51:59 AM »
I'm sure I read about a japanese game that allows the woman to select the kind of girl she wants to become and trains her towards that.