What I'm saying BigJim, is that they needed some new games to bring the right crowd under their wing, to get the attention on them. They needed to differentiate themselves from the rest of the market, which they weren't fitting in with. If you make the right product the media markets it for you, as we have seen with the Wii. The Wii isn't getting people talking about videogames it's getting people talking about the Wii. Now, because the right audience is looking at the Wii, you will see a greater interest in the big Nintendo classics. Nintendo for the past two generations has pretty much only been selling games to the Nintendo hardcore, though they could appeal to a much larger crowd, a crowd who has stereotyped video games as violent crap because the media has portrayed it that way. The casual crowd will enjoy Nintendo's classics more than your average gamer because of their simplicity and inviting presentation. Casual games are just a step into the door for many people.
I hope that makes sense, it's not something that is very easy to explain through writing.