Author Topic: McDonald's Tries to take on BK games (Read 16415 times)

Bloodworth · « **on:** February 22, 2007, 08:20:53 AM »

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Man Flips over New Filet-O-Fish® Games

“Aquatic Tennis,” “Ocean Commotion” and “Sharkbait” Reel in Gamers

DALLAS--(BUSINESS WIRE)--Online gaming is in demand. According to the International Game Developers Association, an estimated 100 million people in the U.S. will play a computer game this year alone. Beginning today, Dallas-based Moroch Partners is giving McDonald’s® customers the chance to test their gaming skills against a dolphin to see who wants the Filet-O-Fish® sandwich or the limited edition Double Filet-O-Fish® sandwich more. WWW.FILETOFISH.COM is part of comprehensive and integrated multimedia campaign including Spanish and English language television and radio spots, rich-media banner ads, outdoor and point-of-purchase as well as a mobile cell phone component. The campaign will run in 40 U.S. media markets and over 2,800 restaurants.

In an effort to remind customers about a long-time favorite, the McDonald’s Filet-O-Fish Sandwich and the limited edition Double Filet-O-Fish Sandwich, Moroch created a web site unlike any other for McDonald’s. WWW.FILETOFISH.COM encourages visitors to test their skills in three different games. In “Aquatic Tennis” man and dolphin try to get a Filet-O-Fish past each other; in “Ocean Commotion” you try to balance a Filet-O-Fish on your nose longer than the dolphin, and last year’s hit “Sharkbait,” returns to enable players to test their abilities to keep the Filet-O-Fish away from a band of hungry sharks.

McDonald’s has also partnered with I-play on a mobile component for the campaign. By texting “FOF” to 37438, customers on-the-go can download free wallpapers, ring tones and mobile gaming demos. A Spanish-language platform is available by texting “FOF1” to 37438*.

“Moroch understands how to engage and connect with consumers in their lifestyle,” said Rob Boswell, president and COO, Moroch Partners. “The Filet-O-Fish campaign is a great example of reaching consumers across multiple marketing platforms. By partnering with I-Play for the mobile component, we are creating another touch point for consumers to interact with the brand.”

Ian Sane · « **Reply #1 on:** February 22, 2007, 08:49:30 AM »

"limited edition Double Filet-O-Fish Sandwich"

I have a feeling this will be strictly an American thing which sucks because I like the Filet-O-Fish and a DOUBLE version of it sounds awesome as hell.

Now I just need a Double McChicken. And I'm talking about the Canadian McChicken which unlike the American one actually tastes good. Seriously. The American McChicken is a seperate value item on the Canadian menu while our "McChicken" is a higher quality sandwich in the same price range as the Big Mac. I've never had an American Filet-O-Fish so I don't know if there's a difference there.

oohhboy · « **Reply #2 on:** February 22, 2007, 09:30:40 AM »

The Franchise Wars has begun. who here eats McDs anymore? I don't know about you guys, but here in NZ, McDs is losing groud year to year as increased competition has fragmented the market from it's former BK/McD duopoly. Besides their burgers suck.

Arbok · « **Reply #3 on:** February 22, 2007, 09:50:43 AM »

Quote
Originally posted by: oohhboy
The Franchise Wars has begun. who here eats McDs anymore? I don't know about you guys, but here in NZ, McDs is losing groud year to year as increased competition has fragmented the market from it's former BK/McD duopoly. Besides their burgers suck.

Certainly not the case worldwide, they had a story in Advertising Age recently about them and they are in fact gaining more ground in the marketplace.

Ian Sane · « **Reply #4 on:** February 22, 2007, 10:08:13 AM »

"who here eats McDs anymore? I don't know about you guys, but here in NZ, McDs is losing groud year to year as increased competition has fragmented the market from it's former BK/McD duopoly. Besides their burgers suck."

Here in BC McDonald's dominates (except at breakfast which is all Tim Horton's) and it's no surprise because they have the best prices and the best service. Everywhere else is more expensive and there will be tables with garbage on them and you wait forever for your food. Burger Kings seem to die out on a regular basis. I've witnessed three closings in the last five years and it's no surprise because the service there sucks. They constantly get your order wrong and you wait forever and it's just totally unacceptable when a better fast food place is across the street.

A&W and Dairy Queen are usually really empty around dinner time and I think it's because they're way too expensive. A basic combo can cost over $7 there. Wendy's however does really well and is often packed during peak hours.

However if I had Carls Jr., Jack in the Box or In-N-Out Burger in my area I would go to them much more than McDonald's but they don't seem to available anywhere in Canada. Fast food selection here is pretty weak compared to just a few hours drive into Washington state.

One thing to remember though is that fast food chains in different countries often have different food. If Canadian McDonald's food tasted like American McDonald's food I would hardly ever go there.

My brothers and I joke around that Wendy's is for labourers, McDonalds is for teenagers and Burger King is for old people since those are the groups that always seem to be there. A&W and Dairy Queen are for small towns since every rinky-dink place in the middle-of-nowhere seems to have one or the other as their sole fast food representation. Having a McDonald's means you've made it and that your city will inevitably grow into a huge commercial area over the next decade.

S-U-P-E-R · « **Reply #5 on:** February 22, 2007, 10:35:41 AM »

That's no Sneak King. What they really need is a sequel to McKids.

segagamer12 · « **Reply #6 on:** February 22, 2007, 05:31:22 PM »

the closest McDonalds to me is 100 miles round trip, so I never eat there.

KDR_11k · « **Reply #7 on:** February 22, 2007, 06:04:59 PM »

What they REALLY need is a Dr. McNinja vs. Ronald McDonald fighting game.

Dunno, BK and McD aren't of much importance to me since I try to limit my intake of that kind of fast food. Plus you leave 5€ at those places while we have a pizza shop that gives you a pizza and a coke (0.2l but you don't need more than that) for 2.30€ and doesn't water the drinks down as much as McD (I think the McD with an all-you-can-drink deal makes the machine use 2/3 or 3/4 water). A Döner goes for 2-3€ and a burger from the two chains is small change compared to those (except for the big ones that easily run you 4€ just for the burger).

Of course that's in my university town, in my hometown the situation is dire, the two chains are in an outer area of the city (next to the two stores that defeated Wal-Mart in this country) and in the inner city you can either get a bad Döner or REALLY shoddy burgers from some strange kind of local chain. Seriously, you won't really appreciate McD or BK until you have eaten the crap they sell at Kochlöffel. Think a McD burger is tasteless (or tastes like grain)? KL's burgers taste roughly like wet paper.

WuTangTurtle · « **Reply #8 on:** February 22, 2007, 07:37:44 PM »

am i the only vegetarian here?

Oh and before i was a vegetarian (2-3yrs ago) Mcdonalds, and BK food wasn't much better than elementary cafeteria food. I've only eaten at In n' Out Burger once but it was actually very good.

If u guys think its hard finding a good fast food place try imagining being a vegetarian when ur friends all want to go to Wendys, I always end up getting a frosty, baked patato, and a small fries, hardly what i call a balanced meal.....

KDR_11k · « **Reply #9 on:** February 22, 2007, 08:00:49 PM »

Then don't be a vegetarian, there's a reason the front teeth of a human aren't shaped like the side teeth.

Kairon · « **Reply #10 on:** February 22, 2007, 10:00:28 PM »

It's even worse when you realize that McDonalds only stopped frying their fries in beef tallow recently...

*ahem*

Ian, does Mickey D's still serve pizza up there or no I remember they served individual sized pizza when I lived in Vancouver...

Oh... and can I play these games on my Wii?

~Carmine "Cai" M. Red
Kairon@aol.com

couchmonkey · « **Reply #11 on:** February 23, 2007, 04:16:49 AM »

I think McDonald's was in trouble there a few years ago, at least the company has been making a lot of changes to its menu around here, with more "healthy" choices. Personally, I'm not super-fond of McDonald's food, I feel there are better options for fast food, but it's okay. I hardly ever eat out nowdays anyway, I prefer to cook and if I do eat out I tend to go for "slow" food.

Ian Sane · « **Reply #12 on:** February 23, 2007, 04:56:54 AM »

"Ian, does Mickey D's still serve pizza up there or no I remember they served individual sized pizza when I lived in Vancouver"

Virtually all locations stopped serving pizza over ten years ago but it doesn't quite seem to be universal. Shortly after graduating high school (which was like 8 years ago so who knows if this still applies) my friends and I went on a road trip and found a place that still sold pizza. It was privately owned or something like that. I know there was (and maybe still is) some difference between a franchise McDonald's and a privately owned one. The private ones apparently can choose not to participate in promotions and offer slightly different food and prices.

So the short answer is no but rare sightings have occured.

matt oz · « **Reply #13 on:** February 23, 2007, 01:04:16 PM »

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Originally posted by: WuTangTurtle
am i the only vegetarian here?

I'm a vegetarian as well. I don't eat out much, because the selection is so limiting, and you never know when something innocuous, like rice or beans, may be cooked in chicken stock instead of water.

As for fast food, I like Burger King's BK Veggie sandwich. I know it's cooked on the same griddle as all the tortured, dead cows and chickens, but it's tasty, and much healthier and more karma-friendly than tortured, dead animals.

Tortured dead animals!!!!

Kairon · « **Reply #14 on:** February 23, 2007, 06:46:32 PM »

SUCCESS!!!

I got my roommate to basically swear off eating at McDonalds when we get the munchies at night! ... Now he wants to eat chinese all the time... oh well

~Carmine "Cai" M. Red
Kairon@aol.com

oohhboy · « **Reply #15 on:** February 23, 2007, 07:01:06 PM »

Details? Did you show him a video of some punks sawing off a pigs head with a chainsaw?

Renny · « **Reply #16 on:** February 24, 2007, 07:30:15 AM »

I didn't realize people still admitted to eating at those places. I can't even digest that ****.

Eat real food. Support a local business. Pack a lunch if you can't do at least one of those.

Amodaus1 · « **Reply #17 on:** February 25, 2007, 03:23:05 AM »

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Originally posted by: KDR_11k
Then don't be a vegetarian, there's a reason the front teeth of a human aren't shaped like the side teeth.

Counter-point, theres a reason why your back teeth aren't shaped like the front. Humans evolved in a way that they could sustain themselves on either type of food. When the hunters had nothing to hunt, the village most likely resorted to forging for consumption. The reverse is true for northern dwelling tribes who mainly have better fat metabolism as most of their diet consisted of eating mea from .fishing

I appluad vegitarians, they are doing themselves a service health wise. However, i doubt any vegitarian food prepared by fast food chains is healthy. I'd also encourge people to generally stay away from fast food places, not that burgers are the key culprit, but it's mainly the fries and how many fries they give you. The soda also doesn't help with obesity/diabetes either, but for hyperlipidemia and atherosclerosis it's the fries.

KDR_11k · « **Reply #18 on:** February 25, 2007, 04:35:59 AM »

Counter-point, theres a reason why your back teeth aren't shaped like the front.

Both having the reason that humans are omnivores.

Anyway, this needs a Public Service Announcement.

ThePerm · « **Reply #19 on:** February 25, 2007, 10:02:58 AM »

they need a hamburglar game......

Amodaus1 · « **Reply #20 on:** February 25, 2007, 11:27:40 AM »

Quote
Originally posted by: KDR_11k
Counter-point, theres a reason why your back teeth aren't shaped like the front.

Both having the reason that humans are omnivores.

Anyway, this needs a Public Service Announcement.

That link was bizare

Ian Sane · « **Reply #21 on:** February 26, 2007, 05:15:19 AM »

"I didn't realize people still admitted to eating at those places."

See I take pride in admitting I love fast food because of this elitist backlash against them. Most of my co-workers act like fast food is beneath them and that I'm some sort of uncultured boob for eating there. In Vancouver yuppies are everywhere and the culture of drinking Starbucks coffee and going to yoga and pretending to be an intellectual has spread all thoughout the nearby suburbs. I don't care for this lifestyle at all so I take pride in enjoying fast food. I'm like a food iconoclast. In an area where everyone acts like a snob I order a cheeseburger at almost every restaurant I go to and brag about how much fast food I can obtain for the lowest amount of money. I eat food that tastes good and don't give a sh!t what kind of image that presents.

Normally I bring leftovers for my lunch at work but today there weren't any so I'll be having fast food. I am looking forward to it.

KDR_11k · « **Reply #22 on:** February 26, 2007, 05:41:10 AM »

Unfortunately most fast food tastes like wet towels.

couchmonkey · « **Reply #23 on:** February 26, 2007, 05:51:19 AM »

Mmmm, wet towels.

I see where you're coming from Ian, Starbucks is really just fast food dressed in cafe clothing. I like it anyway, but I don't think I'm a better person for it.

Ian Sane · « **Reply #24 on:** February 26, 2007, 06:16:13 AM »

"Unfortunately most fast food tastes like wet towels."

I like how most fast food has a different flavour then it's "supposed" to. It's like inventing a new flavour. A Big Mac doesn't taste much like a hamburger. It has its own flavour. So when I'm in the mood for a burger I go to somewhere else but if I want a Big Mac I go to McDonald's. I can eat a Big Mac for lunch and a burger at Red Robin for dinner and it doesn't feel like I ate the same thing twice in one day.

One restaurant that does suck though is Denny's. I have a theory that they artificially colour their lettuce. It's just so much greener than most lettuce and it has a paint-like taste to it.

"Starbucks is really just fast food dressed in cafe clothing. I like it anyway, but I don't think I'm a better person for it."

If you like it because you actually like it and not just because of the image it represents then that's cool.

News:

Author Topic: McDonald's Tries to take on BK games (Read 16415 times)