What I don't get is that this is such a no-brainer, why wouldn't Nintendo think of it?
Also, how about just a freaking massive Nintendo MMORPG, the characters available to players would be based from Nintendo character, i.e you can make an italian plumber, or a gigantice ape, but they wouldn't be exacly Mario, or Donkey Kong, instead the "real" nintendo chars could be NPC's and maybe during special events, a game mod would become the actual character and have them do stuff, take part in a massive quest to protect the Nintendo kingdom, or protect an idea from being stolen by sony *hem hem* .
Why not Nintendo? I ask you Why not?
The strangest thing about this, is I don't remember the catalyst, but I remember Reggie(back when he was "just" the marketing guy) saying that Nintendo read message boards and smaller sites to see what people wanted of them. There has always been a call for this to be done, so to borrow a line from Scary Movie/I Know What You Did Last Summer: "WHAT ARE YOU WAITING FOR!!" "WHAT ARE YOU WAITING FOR!!"
in Scary Movie Guy on top of roof: "What am i waiting for?" guy jumps from roof "AAAAAAAAAAAAAAAAAAAAAAAAH"