I revisited that editorial, and while recycling is mentioned briefly, the bulk consists of slamming Nintendo for not pushing visual or audio limits. Personally, I don't consider this lazy. If they were undershooting consumers desires, then I'd agree, but clearly this hasn't happened. If consumers thought they were being presented with a 'lazy' product that's valued didn't match its price, they wouldn't have bought it en masse. It's simple demand.
Thinking about it, it's rather ironic that the editorial encourages over-production, because this is putting game companies out of business. If the industry followed Matt's advice exclusively, he'd be out of a job within a decade.
And that's taking the editorial at face value. There's some not so subtle undertones that have cost IGN a number of visitors.
Again, I realize you're talking about the recycling aspect, but I think that was only a minor point of the editorial.