Hey Jasonditz, yeah, you're probably right, there's really no point in firing anyone for now...but at the same time, one of Sony's most profitable businesses seems to be headed straight for disaster, it feels like they should be working on a back-up plan.
I think you're missing a handicap: the technology they've stuffed into PS3. I have a feeling that a lot of that cutting-edge technology is going to force Sony to stick to its price for a while - they're already supposedly losing money and to get the PS3 price to a civilized level, I'd say they need to cut it by at least $100. If they did so and then successfully sold 20 million next year (like PS2 in its first year), they'd lose $2 billion - on top of what they're losing already. Of course that high-end technology will come down in price, but how quickly? It's not like Blu-ray lasers or Cell Processors are in high demand.