Personally most console names are laughable when you look at them, Playstation, Xbox, PSP (I know it is Playstation Portable but it can have a negative connotation as well), Game Boy, etc. Not to mention the goofy product or business names out there that are not console related like Google, monster.com, amazon, iPod, Apple, and I'm sure I am forgetting some. But as those prove, people get over it if the product or the seller is able to prove themselves. Wii will die down in a few months, and will no longer be something to be ashamed of when you face that dreaded GS employee.