"Nintendo needs to utterly divorce themselves from the whole Sony and Microsoft marketing style of "cool" and reach out to new people the way they reached out to me with the NES and Mario... the message should be, "buy this console to have some simple fun". Forget about "cool". Forget about catering to the whims of an increasingly jaded and elitist mindset. Give my brother a reason other than a pathetic desire to be "cool" to buy their console."
Paladin, I couldn´t agree with you more. If Nintendo was all about being cool in the minds of these so-called "cool" gamers out there, we would have lost Nintendo a long time ago. Ninty has struck the right vibe by calling their console by that name, and local translation issues concerning actual meaning of it are...well...local!
Let Sony and Microsoft dry up their pockets in an effort to attract the most gamers, rolling out huge advertising campaigns. Nintendo was never about that. For Nintendo QUALITY goes before quantity, and so for them it´s way more about an educated gaming population that appreciates great games carefully crafted over time and infused with love, than it is sporadic "cool" gamers and average "cool" (read: crappy games made by big name developers like EA, where you pay more for the name than the actual game content) games made with speed out of greed for more and more money coming from maximum number of hardware units dumped onto the market.
I really see Nintendo as the only one left standing within two to three generations, simply because they are the most profitable company of the three, with the other inevitably becoming forced to make compromises down the road as their cash reserves starts to dwindle, and their investor standing follows suit. The more money they blow on advertising, the more money they are forced to rake in, and if they don´t rake them in they post losses! That is exactly what both Sony and Microsoft have been doing on and on for many years! And they are bound to post yet more, as the gamedevelopers will rather quickly gather around Nintendo for the simply reason that it will be both easier and cheaper for them to make games there! This will impose a direct bearing on the whole of the videogame market to the better for gaming overall. Nintendo spend their money wisely, and this is the legacy left behind by the great father of Nintendo, Hiroshi Yamauchi! That is why they can afford to continue to stand up!, while the others are forced more and more down by their exaggerated spending craze!
Nintendo has already significantly lowered the costs of gaming production, enabled easier gameplay than ever, and have already shipped over 1000 (!) developer kits to game developers already! Now if THAT is not evidence of a clear winner down the road, I don´t know what a winner is!
Nintendo has always given me the best games there is to play, so good in fact that I found it hard to find anything that was as good on the other two consoles, so I have no reason to believe that a name which at first seem odd, will change any of all that!