I much as I understand why people hate EA, it isn't fair to judge them so quickly.
I mean, if they launched Fight Night with REV controls it could be a fantastic launch title. And honestly, something like that you couldn't get wrong. You'd have to try to screw it up.
EA produces quality for the consoles it mainly focuses on. I mean, I love playing FiFa 06 or Burnout on my Xbox and PS2. They are probably some of my favorite this gen games. If they focused on the REV (which they have the ability to do, and since the REV is really easy and cheap to dev for), then the titles could be extraordinary.
Also, I remember a quote from EA (on an unrelated note, they were the first to pledge support to the REV) where they said they would devote time in solely experimenting with the controller and try out all sorts of possibilities for the REV. I see this as a very good sign that they won't sloppily add REV controls.